Seat Unique has acquired P1 Travel, a leading provider of premium tickets and hospitality packages for sporting events worldwide. The acquisition brings together two market leaders to create one of the most comprehensive global platforms for premium live experiences, accelerating international growth, enabling rightsholders to reach wider audiences, while giving…
Seat Unique’s Who Knew? campaign has been shortlisted for Campaign of the Year at The Ticketing Business Awards 2026. The nomination recognises Seat Unique’s standout brand campaign, launched with a hero film starring investor Jack Whitehall alongside a lineup of high-profile ambassadors. The campaign set out to spark…
0:00 /0:19 1× Seat Unique and Gloucestershire County Cricket Club (GCCC) are delighted to announce the extension of their partnership for a further four years. The renewed agreement builds on a highly successful collaboration that began in 2021 and has delivered sustained commercial growth, increased fan engagement, and…
Seat Unique was proud to celebrate an extraordinary year for its Seat Unique Clubs, concluding 2025 with an exceptional 272 individual events delivered to fans around the world. This landmark year was fuelled by unprecedented fan engagement, with Seat Unique Club attendance increasing by more than 600% year-on-year. With an…
0:00 /0:14 1× Seat Unique, the leading destination for premium live experiences across sport and entertainment, is proud to announce the next phase of its European expansion, having been appointed Munster Rugby’s Official Premium and Hospitality Sales Platform. Through this agreement, Seat Unique will manage the online…
Seat Unique, the UK’s number one destination for premium live events, has today announced the launch of its new trade programme: a dedicated initiative designed to enable travel agents to sell official premium sports and music experiences to international travellers with confidence. The programme gives travel agents access to…
