The funding round, led by Nickleby Capital, will support acquisitions, international expansion and continued growth across premium ticketing, hospitality and travel.

London, UK – 22 June 2026 - Seat Unique, Europe's leading premium ticketing, hospitality and travel platform, has raised an additional £20 million in a funding round led by Nickleby Capital, with participation from Pentland Ventures, Hearst Ventures, Active Partners and The Players Fund.

The investment follows the strategic acquisitions of P1 Travel and Circuit Hospitality, creating a market-leading platform that combines premium ticketing, hospitality and travel under one roof for rightsholders, venues, artists, sports teams and fans.

The group is on track to hit £175 million in sales this year and is targeting more than £350 million over the next three years, with ambitions to build a business valued at over £500 million.

Nickleby Capital, one of the UK's leading growth investors and backed by many of Europe's most successful entrepreneurs, has been a long-term supporter of Seat Unique. Having worked closely with the business over the past three years, Nickleby moved quickly to lead the round, reflecting its conviction in the strength of the management team, the scale of the market opportunity and the company's growing leadership position across Europe. 

Robin Sherry, Founder and CEO of Seat Unique, said: "This funding marks an exciting new chapter for Seat Unique. Demand for premium live experiences continues to grow rapidly, and our recent acquisitions have significantly expanded our capabilities and international reach.”

"Nickleby and Saav have been exceptional partners. They understand our business, our market and our ambition, and have consistently supported us with strategic advice as well as capital. Their continued backing allows us to accelerate acquisitions, expand internationally and strengthen our position as Europe's leading premium live experiences platform."

 The funding comes at a time when live experiences have become one of the most attractive areas of consumer spending. As artificial intelligence reshapes large parts of the economy, investors are increasingly drawn to businesses centred on real-world experiences, human connection and moments that technology cannot replicate. 

Premium experiences are benefiting from powerful structural trends, with consumers increasingly prioritising experiences over possessions. The global sports hospitality market is expected to grow from $14.5 billion in 2026 to $28 billion by 2031, highlighting the scale of the opportunity ahead.

Saav Shah, Managing Partner at Nickleby Capital, said: "Seat Unique has established itself as the clear leader in premium live experiences across Europe. The quality of the team, the strength of the platform and the scale of the commercial opportunity make this one of the most exciting consumer growth businesses we have encountered.”

"Having supported the company closely for the past three years, we have seen first-hand the momentum being created. Combined with a highly attractive acquisition pipeline and increasing demand from rights holders and fans, we believe Seat Unique is exceptionally well positioned for its next phase of growth."

The company remains active in the M&A market, with additional acquisition opportunities under review as it continues to expand its offering across premium ticketing, hospitality, travel and live experiences.

James Duffy, Co-Founder and COO of Seat Unique, added: "The premium live experiences market is evolving rapidly. Rightsholders are looking for better ways to monetise premium inventory, while fans increasingly expect seamless access to unforgettable experiences.”

"Our vision is to become the operating system for premium live experiences, helping rightsholders grow revenue while giving fans unrivalled access to the world's best events. With Nickleby's continued support, we are in a strong position to accelerate our growth across Europe and beyond."