Seat Unique has renewed its hospitality partnerships with Saracens, Harlequins and Leicester Tigers, as the Gallagher PREM confirms its 2026/27 fixture list today. The renewals keep three of the league's most established clubs on the platform heading into the new season.
Explore Prem Rugby Hospitality 2026/27
The renewals land at a period of sustained growth for the Gallagher PREM. Northampton Saints were crowned champions in June, the seventh different winner in seven seasons, viewership passed 1.2 million for a single round on TNT Sports (RugbyPass, January 2026), and Prem Rugby is now exploring bigger, neutral venues for future play-offs (BBC Sport, June 2026). Seat Unique's renewed hospitality partnerships are already delivering the kind of matchday growth the league is now building towards.
Robin Sherry, CEO of Seat Unique, said:
“Saracens, Harlequins and Leicester Tigers are a clear example of what happens when a club and a platform grow together. Fans want more than access now, they want the experience to match the occasion, and that's exactly what we're solving at every ground we work with. As the league moves towards bigger occasions, we're capturing that demand and turning it into growth for our partners.”
At Saracens, roughly seven in ten hospitality bookings made through Seat Unique are from customers new to the club, a pattern that has held throughout the past season and points to the platform's role in bringing fresh audiences into StoneX Stadium rather than simply serving existing supporters.
Adam Anzani-Jones, Head of Hospitality at Saracens, said:
“On behalf of Saracens, I’m delighted to announce the extension of our agreement with Seat Unique as our Official Hospitality and Premium Ticket Platform.
Over the course of our relationship, Seat Unique has played a vital role in helping us deliver a seamless premium booking experience for our supporters, while greatly expanding the reach of our hospitality offering.
Working alongside the team at Seat Unique has been an absolute pleasure, and renewing this agreement reflects our shared commitment to connecting fans to the experiences that matter most.”
Seat Unique's contribution to individual hospitality spaces has also grown season by season. In the Twickenham Stoop's 1866 Lounge, sales through the platform rose from 31% of the total in 2024/25 to 73% in 2025/26, reflecting the growing share of premium demand Seat Unique is now capturing at Harlequins as matchday hospitality continues to build.
Rob Cook, Head of Commercial and Growth at Harlequins, said:
“Seat Unique gives us a platform that is a simple, direct way for supporters to book the best experiences we offer, and renewing this partnership means we can keep building on that as more fans look to make matchday something special.”
At Leicester Tigers, the renewal sees a number of hospitality offerings available offering a range of different experiences. Working closely with Seat Unique, Leicester Tigers will be growing and developing their offerings, as it answers increasing demand for premium experiences, demand Seat Unique has helped build by bringing new audiences into Tigers hospitality for the first time.
Laura Filer, Head of Corporate Hospitality and Events at Leicester Tigers, said:
"We're delighted to continue our partnership with Seat Unique. Over the past few years they've brought new faces into our hospitality on matchday, and we're proud of what that's built here at Leicester Tigers. Extending the partnership means we can keep growing that reach as we build out our match-by-match offering."
With the 2026/27 fixtures now confirmed and the season kicking off in September, fans at Saracens, Harlequins and Leicester Tigers can start planning their hospitality for the year ahead through Seat Unique.
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