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Business Analyst
Victoria, United Kingdom
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Seat Unique is dedicated to helping fans get VIP access to the best sports, music and cultural events. We’re proud to be the premium ticketing marketplace working with some of the biggest and most prestigious clubs & venues including the Welsh Rugby Union, Yorkshire Cricket, Hampshire Cricket and York Racecourse.

We are experts in digital transformation. We provide clubs and venues with the technology that brings all aspects of the hospitality booking process online, improving the customer experience and giving fans 24/7 access to premium experiences.

Our brand partnerships have grown significantly over the past six months. We now exclusively power hospitality and premium ticket  sales through 40+ direct partnerships, and work officially with hundreds more. 

Who we’re looking for

Seat Unique is seeking a dedicated and strategic-minded Business Analyst to join our team in a permanent role. As a Business Analyst, you will play a crucial role in translating data insights into actionable strategies, contributing to the refinement of our products, customer segmentation, and overall business performance. Your expertise will drive key decisions and empower the company to excel in a dynamic and competitive industry.


  • Analyze complex datasets to identify trends, patterns, and growth opportunities that inform business improvement strategies.
  • Collaborate closely with product development, sales, and marketing teams to provide data-driven insights that shape product enhancements and customer segmentation strategies.
  • Utilize essential metrics such as CAC and LTV to offer comprehensive insights into business performance, enabling well-informed decision-making.
  • Develop clear and insightful reports and presentations, delivering strategic recommendations to senior management for optimal business outcomes.
  • Own and maintain Power BI dashboards, leveraging Google Analytics and Salesforce data to provide actionable insights to cross-functional teams.
  • Lead bi-weekly, monthly, and quarterly reporting processes, delivering insights that guide decision-making across the organization.
  • Monitor key performance indicators and benchmarks, proactively identifying opportunities for improvement and growth.

While these qualifications are highly regarded, we appreciate the richness of diverse experiences. You don't need all of them, but they could include:

  • Bachelor's or Master's degree in Business Administration, Economics, Finance, or a related field.
  • Proven proficiency in data analysis, demonstrating a strong ability to derive meaningful insights from complex datasets.
  • Expertise in statistical analysis and data visualization tools, including Excel, Tableau, and SQL.
  • Familiarity with Power BI for dashboard creation and data visualization.
  • Experience working with Google Analytics and Salesforce data to extract actionable insights.
  • Exceptional communication skills, enabling you to effectively convey complex data insights to diverse stakeholders.
  • Strong problem-solving aptitude, capable of navigating intricate challenges and providing actionable solutions.
  • Collaborative mindset, with a track record of thriving in cross-functional team environments.
  • Enthusiasm for data-driven decision-making and a drive to contribute to business improvement.
  • Experience in a business analyst role or related capacity, showcasing a successful history of impactful insights.

About Seat Unique

Seat Unique is the trusted Premium Ticketing Marketplace where fans can buy hospitality packages and premium tickets to live sports, music and cultural events.

Through technology, we provide an easy to use online platform that offers and promotes awareness of premium access to live events.

We work with clubs and venues directly to ensure that all hospitality packages and premium tickets available on our platform are 100% official and come with guaranteed entry.

We are proud to be partnered with some of the biggest sports clubs and venues in the world, including the Welsh Rugby Union, York Racecourse and Lancashire Cricket.

By using our innovative software, our partners can exclusively exhibit their premium hospitality offerings through our website.

Our software allows clubs and venues to sell hospitality tickets to fans safely and securely, 24 hours a day, 7 days a week. By powering online hospitality sales in this way, we help clubs and venues maximise their sales channels and increase sales conversions more effectively and efficiently.

This enables us to create a safe and secure online space in which customers are guaranteed access to the best packages at the best possible price.

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