Paid Marketing Executive
Victoria, United Kingdom
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Seat Unique is dedicated to helping fans get VIP access to the best sports, music and cultural events. We’re proud to be the premium ticketing marketplace working with some of the biggest and most prestigious clubs & venues including the Welsh Rugby Union, Yorkshire Cricket, Hampshire Cricket and York Racecourse.

We are experts in digital transformation. We provide clubs and venues with the technology that brings all aspects of the hospitality booking process online, improving the customer experience and giving fans 24/7 access to premium experiences.

Our brand partnerships have grown significantly over the past six months. We now exclusively power hospitality and premium ticket  sales through 40+ direct partnerships, and work officially with hundreds more. 

Who we’re looking for

Seat Unique is excited to welcome an Paid Marketing Executive to our dynamic marketing team. This role presents an excellent opportunity for individuals early in their career or transitioning into the field, with a passion for paid marketing and a keen desire to learn and grow. As an Paid Marketing Executive, you will be responsible for working across all paid channels, including paid search and paid social, with the primary goal of hitting ROI and revenue targets. The individual will report to the Paid Marketing Manager and will work closely with the wider marketing team to ensure all paid campaigns are aligned with the company's overall marketing strategy. The ideal candidate will have some experience in paid marketing, be data-driven, and be able to demonstrate a passion for delivering results. 

Responsibilities

  • Execute a paid marketing strategy aligned with the company's overall marketing goals
  • Build, manage and optimise paid campaigns across multiple platforms, including Google & Microsoft Ads, Meta, & LinkedIn
  • Monitor and adjust campaigns to achieve the best possible ROI and revenue targets
  • Create ad copy and creative assets that are aligned with the company's brand guidelines and target audience
  • Conduct A/B testing to optimise ad performance and improve conversion rates
  • Manage elements of the paid marketing budget and monitor campaign budgets
  • Work with the wider marketing team to ensure all paid campaigns are aligned with other marketing activities and support the company's overall goals
  • Stay up-to-date with the latest paid marketing trends and apply them to campaigns
  • Report on campaign performance and provide recommendations for improvement

While these qualifications are highly regarded, we appreciate the richness of diverse experiences. You don't need all of them, but they could include:

  • Some experience in paid marketing (Ideally 1 year +), preferably in the sports or entertainment industry
  • Analytical skills with experience using data to drive decision-making
  • Excellent communication and interpersonal skills with the ability to work cross-functionally
  • Proven experience using PPC channels (Google & Microsoft), Paid Social and analytical tools such as GA4
  • A creative mindset with the ability to generate new ideas and think outside the box

About Seat Unique

Seat Unique is the trusted Premium Ticketing Marketplace where fans can buy hospitality packages and premium tickets to live sports, music and cultural events.

Through technology, we provide an easy to use online platform that offers and promotes awareness of premium access to live events.

We work with clubs and venues directly to ensure that all hospitality packages and premium tickets available on our platform are 100% official and come with guaranteed entry.

We are proud to be partnered with some of the biggest sports clubs and venues in the world, including the Welsh Rugby Union, York Racecourse and Lancashire Cricket.

By using our innovative software, our partners can exclusively exhibit their premium hospitality offerings through our website.

Our software allows clubs and venues to sell hospitality tickets to fans safely and securely, 24 hours a day, 7 days a week. By powering online hospitality sales in this way, we help clubs and venues maximise their sales channels and increase sales conversions more effectively and efficiently.

This enables us to create a safe and secure online space in which customers are guaranteed access to the best packages at the best possible price.

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