As the Premier League releases its 2026/27 fixtures today, one group is setting a new standard for what premium matchday experiences look like and bringing official access to more football fans around the world than ever before.

Together, Seat Unique, P1 Travel and Circuit Hospitality work directly with more than half of Premier League clubs, including Arsenal, Everton, Aston Villa, Manchester City, Manchester United and Tottenham Hotspur - a combined reach unmatched by any other premium experience partner in the league. For fans, it means guaranteed access to more Premier League experiences than ever before. For clubs, it means working with a group that has the scale, technology and expertise to grow premium revenues across every level of the matchday.

Fixture release day will see millions of supporters open the 2026/27 calendar, scan the dates for their club and start planning their football season. Increasingly, that planning is not just about securing a ticket - it is about securing an experience that turns a great game into an unforgettable one.

That shift is being seen on a wider scale across live sport and entertainment. Premium hospitality is no longer reserved for a narrow audience, it is becoming a major part of how fans experience the world’s biggest events, and how clubs build sustainable commercial growth. With more than 15 million fans attending Premier League matches in a season, and demand for premium access continuing to rise, the opportunity for clubs has never been greater.

International demand is also a major part of that story. Overseas visitors who attend football matches in the UK contribute an estimated £1.4 billion to the economy each year (Sports Tourism News), while in every major global market surveyed, more than 80% of football fans who follow any overseas league also follow the Premier League (Visit Britain). Fans are travelling further, spending more and increasingly choosing premium experiences as the way they want to engage with the sport they love.

Robin Sherry, CEO of the group & Founder of Seat Unique, said: “The Premier League is the most watched football league in the world, and demand for premium experiences around it has never been stronger. Together, Seat Unique, P1 Travel and Circuit Hospitality have built the scale, relationships and expertise to serve that demand in a way no single business could.

More than half of the Premier League now works with the Group. That is a powerful signal of where the market is heading. Clubs want trusted partners who can help them grow premium revenues, reach new audiences and deliver outstanding experiences. Fans want more access, choice and confidence. We bring those things together.”

For Premier League clubs, that represents a significant and growing commercial opportunity. As demand for premium experiences continues to rise, clubs are increasingly investing in hospitality, premium seating and exclusive experiences that create new revenue streams while enhancing the matchday offer.

This is where Seat Unique, P1 Travel and Circuit Hospitality come in. Together, the three brands help clubs create, manage and distribute some of the Premier League's most sought-after premium experiences. That includes experiences such as The Tunnel Club at Manchester City, where guests enjoy behind-the-scenes access as players make their way from the dressing room to the pitch; The Sky Deck at Fulham, a standout rooftop hospitality experience with views across the Thames and London skyline; the Seat Unique Club at Manchester United, combining premium dining with some of the best seats at Old Trafford; and the Seat Unique Enclosure Experience at Everton’s Hill Dickinson, which offers a private four-seat pod with heated reclining seats and individual screens, alongside fully drinks, dining and even a chance to meet the team. 

Giles Smith, Managing Director of Circuit Hospitality, said: "We have spent years building trusted relationships with some of the biggest clubs in the Premier League, and we know what corporate and private clients expect from a premium matchday. The depth of experience across this group means we can offer something genuinely comprehensive. That is what sets us apart."

Together, these experiences among many others represent a new era of matchday hospitality - bringing fans closer to the action, the players and the moments that define the Premier League.

Through the Group, every experience is delivered through direct relationships with clubs, venues and rights holders, so fans can book with confidence knowing every booking is always guaranteed. It is a proposition built on more than a decade of operational expertise, deep market knowledge and a clear understanding of what today’s fan wants from a matchday: not just a seat, but a lifelong memory. Something more than just football.

Ludo Hermans, Co-founder of P1 Travel, said: "The Premier League is the most sought-after football competition in the world for international fans. Through P1 Travel's distribution network, we connect fans globally with official access to the biggest fixtures - and the demand we are seeing for premium experiences continues to grow season on season. Being part of this group means we can serve that demand at a scale that simply wasn't possible before.”

Fans can explore and book official premium experiences for the 2026/27 Premier League season now at seatunique.com, p1travel.com and vipfootballhospitality.com.

The fixtures are out. The season is coming. And now there are more ways than ever to experience the Premier League.