Hampshire Cricket and Seat Unique Announce Two Year Partnership Renewal

We are pleased to announce a renewal of our partnership with Hampshire Cricket and The Ageas Bowl for two further seasons.

Under the renewed partnership, Seat Unique will remain as the exclusive hospitality partner powering Hampshire Cricket and The Ageas Bowl’s online hospitality and premium ticket sales for the next two years.

The partnership, which started in 2020, has seen a boost in both organisations' online visibility and an increased demand for live event hospitality at The Ageas Bowl.

Throughout the new partnership, we will continue to integrate cutting-edge technology into every aspect of the hospitality booking process.

Fans will continue to benefit from an enhanced customer experience that allows them to book premium seats at popular events anytime and anywhere, in one seamless, safe and secure transaction.  

These ongoing digital transformations will make VIP experiences at live cricket and music events more accessible than ever.

We are thrilled that our expanded partnership will see Seat Unique return as the front of shirt partner for Hampshire Hawks' Vitality Blast kit for the 2022 season.

In addition to supporting Hampshire Cricket and The Ageas Bowl, we are proud to be powering online hospitality sales for Southern Brave.

The team, which represents both Sussex and Hampshire counties, had an extremely successful first season in The Hundred. The men's franchise became the inaugural champions, after beating Birmingham Phoenix at Lord's last summer, whilst the women's franchise narrowly missed out on silverware, losing in the final to Oval Invincibles.  

Th Hundred returns to The Ageas Bowl this summer, with four fixtures, plus the tournaments eliminator fixture. New hospitality packages will be available to purchase via the Seat Unique platform on 22nd February.

Commenting on the partnership renewal, CEO & Founder of Seat Unique, Robin Sherry said: “We are delighted to be able to continue to work with Hampshire Cricket. After two successful years, we have seen a positive uplift in enquiries, sales and repeat bookings for premium experiences at The Ageas Bowl.”

“So far, we’ve had the unique opportunity to revamp Hampshire Cricket’s online hospitality experience and we look forward to taking our partnership to the next level. ”

Tom James, Head of Sales & Commercial at Hampshire Cricket, added: "We are excited to extend our partnership with Seat Unique. We have continually retained a fan-first approach to our partnership and Seat Unique have helped deliver this in abundance. We now look forward to continuing our work together, ahead of an incredible schedule of events here at The Ageas Bowl."

Fans can now able book premium tickets, hospitality packages and private boxes for the Hampshire Hawks' Vitality Blast fixtures as well as the Royal London Cup & LV = Insurance County Championship. Package prices start from £65 per person + VAT at Seat Unique.