Who are we

Seat Unique is dedicated to helping fans get VIP access to the best sports, music and cultural events. We’re proud to be the premium ticketing marketplace working with some of the biggest and most prestigious clubs & venues including the Welsh Rugby Union, Yorkshire Cricket, Hampshire Cricket and York Racecourse.

We are experts in digital transformation. We provide clubs and venues with the technology that brings all aspects of the hospitality booking process online, improving the customer experience and giving fans 24/7 access to premium experiences.

Our brand partnerships have grown significantly over the past six months. We now exclusively power hospitality and premium ticket sales through 24 direct partnerships, and work officially with hundreds more.

Following the launch of our website in September 2019, we have received significant investment in our business. We are backed by former Wales and Lions captain Sam Warburton OBE (Brand Ambassador), and England Rugby Union legend Sir Clive Woodward OBE (Board Advisor), and since October 2022, Wales and Ospreys winger George North (Brand Ambassador)

Who we’re looking for

As a B2B Sales Executive at Seat Unique, you will be responsible for acquiring new business in the music, entertainment, culture and sport industries. Your primary focus will be on developing relationships with rightsholders in these industries, introducing them to our premium ticketing marketplace technology, and helping them maximize their sales and improve their yield management.

Responsibilities:

• Develop and maintain a deep understanding of Seat Unique's product offerings and value proposition
• Identify, prospect, and develop relationships with new business opportunities within the music, entertainment, culture and sport industries
• Work from defined account lists and territory maps to build a sales pipeline
• Utilize MEDICC methodology to build a comprehensive sales strategy for each prospect
• Present Seat Unique's technology to prospects, outlining the benefits and differentiators of our solution
• Negotiate and close contracts with new business prospects, with a focus on driving revenue and securing long-term relationships
• Maintain accurate records of all sales activities and customer interactions in the company's CRM system
• Collaborate with cross-functional teams to ensure seamless onboarding of new partners
• Attend industry events and trade shows to stay informed about the latest trends and technologies in the music, entertainment, culture and sport industries

• At least 3-5 years of experience in B2B sales, preferably in the music, entertainment, culture or sport industries
• Proven track record of meeting and exceeding sales quotas and objectives
• Excellent interpersonal and communication skills, with the ability to build strong relationships with prospects and customers
• Strong negotiation skills, with the ability to drive complex deals to closure
• Familiarity with MEDICC methodology or other sales methodologies
• Ability to work collaboratively with cross-functional teams
• Comfortable working in a fast-paced, dynamic startup environment