Yorkshire County Cricket Club Signs Partnership Deal with Seat Unique

Seat Unique is delighted to announce a new four-year partnership with Yorkshire Cricket and Headingley Stadium.

We will exclusively power Yorkshire CCC’s online premium ticket and hospitality sales throughout the partnership. Supporters now have the option to purchase VIP experiences anytime and anywhere, through our safe and secure platform.

Our white label website solutions will significantly improve the customer journey for supporters looking to book premium tickets and hospitality packages for events taking place at Headingley Stadium, the home of Yorkshire Cricket and Northern Superchargers.

In addition to this, Seat Unique will also power the Club’s official Supporter Exchange. The face-value ticket exchange provides a legitimate and regulated space where Yorkshire Cricket supporters can sell their tickets to each other.

The news comes after the announcement of the launch of the official Welsh Rugby Union Supporter Exchange, which Seat Unique has powered since February 2022.

Andy Dawson, Commercial Director at Yorkshire Cricket, said: “We are thrilled to welcome Seat Unique as the Yorkshire Vikings’ shirt sponsor and the Club’s premium ticketing partner.

“Headingley has a number of fantastic premium options and we are excited to offer an enhanced customer experience on the Seat Unique platform. We want our digital offering to match the experience that premium ticket buyers enjoy at the ground as we look forward to welcoming customers back over the coming months.”

We are also thrilled to announce that Seat Unique will become Yorkshire Cricket’s official front of shirt sponsor for the Vitality T20 Blast and Royal London 50-over competition kits.

From the County Championships to The Hundred, a variety of unmissable domestic cricket fixtures are scheduled to take place at Headingley Stadium this summer.

Official premium tickets and hospitality packages for Northern Superchargers home fixtures are now available to book via the Seat Unique website.

Headingley Stadium is due to host England men’s and women’s international games throughout the 2022-23 season, including The Ashes.

The highly anticipated Ashes battle between England and Australia presents an incredible opportunity to watch world-class hospitality and enjoy five-star hospitality.

Premium tickets and hospitality packages for The Ashes will be available to buy through the Seat Unique platform in due course. To be the first to know when tickets and packages for The Ashes go on sale, simply register your interest below.

CEO and Founder of Seat Unique, Robin Sherry, said: “We are consistently working to expand our premium ticket and hospitality offering, in order to make even more luxury experiences accessible to fans. In partnering with Yorkshire Cricket, its supporters will be able to book once in a lifetime experiences at their favourite events 24 hours a day, 7 days a week.”

“We are excited to work with Yorkshire Cricket in what is a new chapter for the Club, and we look forward to supporters using our platform.”

Supporters can now book premium tickets and hospitality packages for England Cricket matches at Headingley Stadium. This includes the England v South Africa ODI match which takes place on the 24th July 2022.

Want to enjoy a VIP experience at other events in Yorkshire? Check out our range of available hospitality packages and premium tickets for York Racecourse, Leeds United and The Rugby League World Cup.