Seat Unique is thrilled to become the exclusive Premium Seating and Hospitality Platform of Watford FC.

Throughout the three-year partnership, we will be powering Watford FC’s premium seating and hospitality sales through our trusted online platform, giving fans access to official premium experiences at Vicarage Road Stadium.

Using innovative technology, fans can now safely and securely purchase Watford FC’s premium matchday experiences online, anytime and anywhere. We've streamlined the customer journey to make it easier than ever to book through a range of digital devices in just four clicks.


Watford FC joins a prestigious list of sporting partners using our technology, which spans football, Formula 1, rugby, cricket, netball, and more. Fans will be provided with access to unique premium experiences at matches throughout the year across all of Vicarage Road’s hospitality lounges, which won Premier League Hospitality of the Year in 2019.

Seat Unique are also exploring with The Club a dedicated Supporter Exchange, providing fans a safe environment to exchange verified and legitimate tickets.

Buy Watford FC hospitality

Paul O’Brien, Commercial Director at Watford FC, said: “We are delighted to have partnered with Seat Unique, now one of the most recognisable brands in hospitality. At Vicarage Road we are always looking at how we can be more innovative and efficient, it is clear that Seat Unique are the perfect organisation to further enhance the Club’s premium offering at Watford FC.”

“Watford have some of the best facilities in football, so having Seat Unique’s world class tech powering the process, will further enhance and increase our offering.”

“The Club first met Robin in the embryonic stages of Seat Unique, so it is with tremendous pride to see Seat Unique’s journey and now be officially partnered with the organisation.”

Robin Sherry, CEO and Founder of Seat Unique, said: “It is a privilege to be working with Watford FC.”

“As the exclusive provider of premium seating and hospitality packages, we're delighted to offer fans around-the-clock access to unforgettable experiences at a host of unmissable fixtures.”

“We're looking forward to welcoming even more fans to Vicarage Road Stadium and giving them a taste of the ultimate game day experience. Here's to another successful season for The Hornets!"

Hospitality packages for Watford FC’s home fixtures are available to book through Seat Unique from 1st February 2023.

About Seat Unique

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders, and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners