Seat Unique will leverage its expertise and cutting-edge technology to support Co-op Live in expanding its online hospitality sales.

Co-op Live, the UK’s largest live entertainment arena, has today announced a partnership with Seat Unique, the premium ticket platform for live music, sport, and cultural events, which will enhance its offering and provide fans with a seamless and secure platform to access premium experiences.

As pioneers of change and innovation, Seat Unique will leverage its expertise and cutting-edge technology to support Co-op Live in expanding its online hospitality sales giving fans the opportunity to access official premium experiences 24/7, 365 days a year through the Seat Unique platform, elevating their event-going experience.


Robin Sherry, CEO and Founder at Seat Unique said: "We are thrilled to partner with Co-op Live to redefine premium hospitality and bring fans closer to their favourite artists. Through our innovative technology and commitment to customer satisfaction, we will create a safe and seamless customer experience, enabling fans to enjoy premium hospitality like never before. Fans are wanting more from live events than ever, and by partnering with Co-op Live we’ll ensure that those experiences are unforgettable."

Gary Roden, Executive Director & General Manager, Co-op Live said: “We’re proud to partner with Seat Unique to elevate the fan experience even further. Our partnership is rooted in a shared vision of putting the fan at the heart of everything we do and both Co-op Live and Seat Unique are dedicated to making premium experiences effortlessly available, ensuring that unforgettable memories are within reach for all fans.”

With more than 120 annual events, Co-op Live’s premium experiences will change the way fans experience live entertainment with the opportunity to enjoy a wide range of entertainment options including music, sport, comedy, and family attractions.

Official hospitality tickets and packages for Co-op Live events are available to buy from Seat Unique.

Opening on 23 April 2024, Co-op Live will be one of Europe’s most sustainable arenas, with a strong focus on all-green electric power, zero waste direct to landfill, and 100% rainwater collection. In line with and supporting Co-op’s core brand values, the venue’s ‘Gigs that Give Back’ will generate at least £1 million annually for the Co-op Foundation to support charitable causes, including delivering on its new youth-led strategy via the Young Gamechangers fund.

Seat Unique’s partnership with Co-op Live follows its recent £7M Series A funding round, and ticket sales on the platform surpassing £30M in 2023. Seat Unique has secured partnerships with over 50 of the UK’s biggest venues, clubs and promoters including Burnley FC, Lancashire Cricket, and Jacksonville Jaguars UK.

About Co-op Live

Oak View Group (OVG), City Football Group (CFG), Harry Styles, and Co-op are joining forces to create Co-op Live, the biggest and best arena in the UK. Based in Manchester, the project is injecting £365m of private investment into the Northwest. Co-op Live will be one of the world’s premier music and entertainment venues, rivalling New York’s Madison Square Garden, The Forum in LA and The O2 in London.

World class, planet friendly and at the heart of the local community, Co-op Live will deliver one of the world’s most pioneering, sustainable, and socially responsible venues, delivering Co-op’s vision of a fairer world into the entertainment industry. The project will create 3,350 constructions jobs and 1,000 roles and apprenticeships on completion of the venue as well as giving over £1m back to national and local good causes.

Co-op Live will be located on the Etihad Campus, and will host live music, sport, comedy, award shows and family entertainment. Co-op Live’s smart ‘bowl’ design means it is big but intimate with cutting edge visual technology, incredible acoustics and 32 bars, restaurants, lounges, and club spaces.

About Oak View Group

Oak View Group (OVG) is a global sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG is focused on being a positive disruption to business as usual in the sports, live entertainment, and hospitality industries and currently has eight divisions across five global offices (Los Angeles, New York, London, Philadelphia, and Toronto). OVG oversees the operations of Climate Pledge Arena at Seattle Center, UBS Arena in Belmont Park, NY, Moody Center in Austin, TX, Acrisure Arena in Greater Palm Springs, CA; and the newly opened CFG Bank Arena in Baltimore, MD; as well as arena development projects for Co-op Live in Manchester, UK; Anhembi Arena in São Paulo, Brazil; FirstOntario Centre Arena in Hamilton, ON; a New Arena and entertainment district in Las Vegas, NV; a New Arena in Cardiff, Wales; and Vienna, Austria. More information at, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.

About Seat Unique

Seat Unique is the trusted premium ticketing provider enabling clubs, rights-holders, and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.

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