Seat Unique Announces Exclusive Partnership with Newcastle Falcons Rugby Club as Official Premium Ticket & Hospitality Partner

We are thrilled to announce our latest Rugby Union partnership with Newcastle Falcons Rugby Club, solidifying its position as the official Premium Ticket & Hospitality Partner for the historic club. The significant multi-year deal marks Seat Unique's sixth Gallagher Premiership Rugby partnership making it the provider of unforgettable fan experiences for more than half of the league’s teams.

Newcastle Falcons, a club with a rich legacy and a passionate fan base, has chosen Seat Unique to revolutionise its hospitality offerings. Seat Unique will exclusively power the sale of all distinct hospitality facilities, including the Premier Club, International Suite, Street Eats, President’s Lounge, and Private Boxes, bringing a new level of accessibility to premium matchday experiences for Falcons fans.

Over half of Gallagher Premiership Rugby Clubs have already chosen Seat Unique for their premium event experiences, and this partnership further underscores Seat Unique's commitment to enhancing the experience for rugby fans across the country.

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Key Highlights of the Partnership:

  1. Multi-Year Commitment: The collaboration between Seat Unique and Newcastle Falcons is a multi-year deal, demonstrating a shared vision for long-term success and commitment to elevating the experience for fans.
  2. Online Hospitality Sales: We will provide a new online offering for fans through its cutting-edge technology. The first of its kind at Newcastle Falcons, making booking hospitality and premium events more accessible and easier than ever.
  3. Diverse Hospitality Facilities: We will offer fans the opportunity to choose from four distinct facilities, catering to various preferences and ensuring a diverse range of premium experiences for supporters.

Rebecca Thompson, Commercial Director at Newcastle Falcons said: “On behalf of Newcastle Falcons, I’m very happy to share our excitement on our entering into a commercial relationship with Seat Unique. We have been looking for a new digital platform to support our valued hospitality clients for a while with the aim to elevate our service. Seat Unique’s reputation for innovation and putting the fan experience first is well-known and aligns perfectly with our own ethos and values. We pride ourselves on providing top-quality hospitality experiences and believe that being able to seamlessly book hospitality online will be a game changer for both the Club and our guests.”

Robin Sherry, CEO & Founder at Seat Unique said: "We are delighted to partner with Newcastle Falcons as its Official Premium Ticket & Hospitality Partner. This collaboration not only expands our footprint within Rugby Union but also highlights our dedication to providing fans with unparalleled live event experiences. As the experience economy continues to gain momentum, we look forward to working with Newcastle Falcons to set new standards for premium hospitality and experiences."

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About Seat Unique:

Seat Unique is a leading marketplace for premium tickets to live events, offering fans unmatched access to premium experiences at sports events, concerts, and more. With a commitment to cutting-edge technology and fan satisfaction, Seat Unique is transforming the way fans enjoy live events.