Seat Unique has been named an Official Hospitality Agent for Silverstone Circuit, home of the Formula 1 British Grand Prix, giving fans and corporate buyers a new official route to hospitality experiences across the circuit's motorsport and live event calendar.

Under the agreement, Seat Unique will offer hospitality packages across Silverstone's full season, including the British Grand Prix, and other events held at the circuit throughout the year.

The appointment arrives on the back of a record-breaking season for the sport. The 2026 British Grand Prix drew 564,000 fans across its four-day race weekend, the highest attendance in Formula 1 history and a 13% increase on the previous year (TheTicketingBusiness, July 2026), underlining the scale of demand Silverstone now commands both on track and off it.

Packages available through Seat Unique will span a range of hospitality experiences across the circuit including the Fusion Lounge, combining an indoor lounge with a lively garden terrace, celebrity-hosted F1 Q&As and exclusive access to the Fusion Lounge Race Day After Party. Alongside the Fusion Lounge and other hospitality experiences, supporters will also be able to choose from the Heritage Club, set within Silverstone's historic Woodcote complex with panoramic views over the original Paddock, Pit Lane and National Pits Straight, and Octane Terrace, a livelier trackside setting built around iconic DJ sets and alfresco dining for guests looking for a more relaxed, festival-style race day.

For fans and corporate buyers alike, Silverstone now sits within the same Seat Unique platform already used for rugby, cricket, football and music hospitality, giving race weekend access a home alongside every other sport and live event the platform covers. Fans can browse and book British Grand Prix packages directly, while businesses planning race weekend entertaining can compare packages, capacity and pricing online and manage bookings across multiple race weekends in a single process.

Hannah Grosvenor, Sales Director at Silverstone Circuit, said:

             "We’re delighted to welcome Seat Unique as an Official Hospitality Agent for Silverstone. As demand for hospitality experiences continues to grow, this partnership gives more fans and businesses a trusted, official route to discover the breadth of options available across the Formula 1 British Grand Prix and our wider year-round calendar.

Seat Unique’s established platform and expertise will help us reach new audiences while making it easier for guests to find an experience that suits the way they want to enjoy Silverstone.”

Robin Sherry, CEO and Co-founder of Seat Unique, said:

"Silverstone is one of the world’s most iconic sporting venues and the British Grand Prix is a standout moment in the global motorsport calendar. We’re incredibly proud to be working with the Silverstone team to bring its official hospitality experiences to even more fans and businesses.

Demand for premium motorsport experiences continues to grow, and this appointment significantly strengthens the choice available through Seat Unique. Whether guests are looking for exceptional views of the racing, first-class dining or the atmosphere of a trackside party, they will be able to discover and book an experience that suits them through one trusted, official platform.”

Hospitality packages for the British Grand Prix and the rest of Silverstone's 2027 calendar are available to purchase now: https://www.seatunique.com/sport-tickets/motorsport/silverstone-circuit-tickets