Seat Unique is thrilled to become the Official Premium Ticketing Partner of Edgbaston for the next 4 years.

This strategic partnership will see Seat Unique exclusively power Edgbaston’s premium ticket sales and, in turn, improve the customer journey for fans wanting to book premium experiences at the iconic cricket ground.

By working with Edgbaston to improve the online customer experience, with our digital transformation expertise and solutions, domestic and international cricket matches are now more accessible than ever. This will enable Edgbaston to reach more new customers than ever before.

Our technology will provide even more fans with the opportunity to watch Warwickshire and England Cricket play from the best seats possible. Fans can book premium tickets with confidence anytime and anywhere through our safe and secure online platform for a range of fixtures. This includes the highlight of the domestic cricket season, T20 Vitality Blast Finals Day, as well as the much-anticipated Ashes Series in 2023.

Alongside being named as Edgbaston’s Official Premium Ticketing Partner, we have also become the naming rights sponsor of Edgbaston’s Skyline Terrace. Fans will watch Warwickshire Cricket and England Cricket’s home games from the Seat Unique Skyline Terrace. The terrace has a prime viewing position behind the bowler’s arm, where fans will have the best views of the action.

Edgbaston has become the latest sporting partner to utilise our innovative technology, following in the footsteps of Wales Rugby, Yorkshire Cricket and York Racecourse, to name just a few.

Our technology allows for 24/7 access to our partners' premium experiences, 365 days a year. This means their sales channels are turned on outside of standard office hours. As a result, many have seen a significant positive uplift in new customers purchasing premium tickets through the Seat Unique platform at times that best suit the customer.


Ben Seifas, Head of Sales and Partnerships at Edgbaston, said: “We are delighted to have secured a partnership with Seat Unique for the next four years.”

"Seat Unique are one of the most recognisable brands in the ticketing industry and we're thrilled that its team want to work with us on enhancing our premium experiences."

"Edgbaston holds some of the best facilities in world cricket and with our major matches - including next year's Ashes - it's an incredibly exciting time for us."

Robin Sherry, Seat Unique CEO and Founder said: “Following successful partnerships with an array of prestigious domestic cricket clubs, we are delighted to be partnering with Edgbaston.”

“Through our trusted marketplace, supporters have 24/7 access to a variety of premium tickets, and in just four clicks, they can purchase unforgettable experiences at one of the most famous cricket stadiums in the world.”

“We are excited to be opening up access to premium experiences to a brand new audience at Edgbaston, particularly with the stadium hosting The Ashes Series in 2023.”

“Our partnership with Edgbaston will further help us on our mission to improve the accessibility of premium sporting experiences across the globe, and we are thrilled to be able to extend this access to cricket fans. We look forward to welcoming them to the Seat Unique Skyline Terrace.”

Official premium tickets for The Ashes Test matches at Edgbaston will be available to buy through the Seat Unique platform from Tuesday 27th September 2022.

Register for England Cricket premium tickets

About Seat Unique

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.