Last updated by Molly Saxby on Thursday 28th August 2025

Few groups in modern history have redefined music and culture as profoundly as BTS. The South Korean seven-piece — RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — rose from humble beginnings to become the world’s biggest boyband. Their influence stretches far beyond K-pop, reshaping the global music industry, breaking international barriers, and inspiring millions of fans worldwide.

Breaking cultural and language barriers

One of BTS’ most significant achievements has been challenging the idea that global music success requires English-language dominance. Songs like ‘Dynamite’ and ‘Butter’ topped charts worldwide, while Korean-language hits such as ‘Boy With Luv’ and ‘Spring Day’ proved that music transcends language. BTS opened the doors for non-English artists to thrive internationally, paving the way for a more diverse global music scene.

Record-breaking success

BTS have set records that few artists in history can match.

  • The first K-pop group to top the Billboard Hot 100.
  • More than 35 million albums sold worldwide, making them one of the best-selling groups of all time.
  • ‘Butter’ broke the Spotify record for the most-streamed song in a single day (over 20 million streams).
  • Their music videos, such as ‘Boy With Luv’ and ‘Dynamite’, each surpassed one billion YouTube views.

Their Permission to Dance On Stage concerts filled stadiums across the globe, with ticket demand rivaling legendary Western acts such as The Beatles, Michael Jackson, and Taylor Swift.

The power of fandom

The BTS ARMY is one of the most dedicated fanbases in the world. Their influence extends beyond streaming and ticket sales — they have organised charitable campaigns, raised awareness for social causes, and amplified BTS’ message of positivity and inclusion. This unique bond between artist and fans has redefined what a global music community can look like in the digital age.

Cultural impact beyond music

BTS have become cultural ambassadors, bridging Eastern and Western pop culture. They have spoken at the United Nations, partnered with global brands such as Samsung and Louis Vuitton, and represented South Korea on an international stage. Their presence has shifted perceptions of Asian artists in mainstream media and demonstrated how music can play a vital role in cultural diplomacy.

Inspiring a new generation of artists

BTS’ success has inspired countless emerging acts around the world. By showing that non-Western groups can dominate the global charts, they have encouraged a new wave of international talent to pursue careers without feeling limited by language or geography. This ripple effect will continue to shape the industry for decades.

The legacy of BTS

BTS have proven that music is a universal language. Their journey from small stages in Seoul to sold-out stadiums across continents represents a cultural shift that will be remembered as one of the most important movements in music history. Even as members pursue solo projects, their collective impact on the global industry is undeniable.

How to experience BTS in style

Whether it’s a solo concert from one of the members or a highly anticipated reunion, BTS remain one of the most sought-after live acts in the world. Their shows are known for extraordinary choreography, stunning visuals, and unforgettable fan energy.

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