The Ospreys, Wales Rugby and British & Irish Lions player will sit alongside rugby legends Sam Warburton and Sir Clive Woodward as a representative of the Seat Unique brand.

We are delighted to announce a new partnership with rugby union player, George North, to expand the reach of the Seat Unique brand across live sport, music and cultural events.

Our team will work hand-in-hand with George, who will serve as a Seat Unique brand ambassador and support our mission of making official hospitality and premium tickets available to more and more fans.

A key player for the Ospreys, the WRU and two-time British & Irish Lions tourist, ​​George holds the record for most tries in international rugby for an active player and is a household name in the sport of Rugby Union, and beyond.

Having another recognised and highly reputable sports personality endorse our brand will help us improve awareness of Seat Unique as we continue to create a safe and secure environment where our customers can purchase premium live experiences.

Jack Butler, Head of Partnerships at Seat Unique, with George North
Image: Jack Butler, Head of Partnerships at Seat Unique, with George North

George North said: “I’m thrilled to be joining the Seat Unique family as an ambassador.”

“Robin and the team have grown something really special and the best is yet to come.”

“I’m really looking forward to contributing to Seat Unique’s continued success.”

Seat Unique Founder and CEO, Robin Sherry, said: “We are overjoyed to have George North join Seat Unique as the newest face of our brand.“

“George is a professional sportsman who knows firsthand the importance of creating exciting and unforgettable live experiences for fans. His passion for wanting to constantly improve the fan experience makes him the perfect fit for the Seat Unique team.”

“As a household name in his sport, George puts us in a fantastic position in which to build awareness of our brand. We look forward to working with him to increase our reach across sport, music and culture to help more fans get greater access to premium live experiences at events they love.”

It's an exciting time for us to welcome George as a brand ambassador, as we’re continuing to announce more new partners who want to work with us in order to increase sales to new customers at their clubs and venues.

Wales v Scotland at Principality Stadium
Image: Wales v Scotland at Principality Stadium

About Seat Unique

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders, and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.