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LAST UPDATED 29 AUGUST 2026
Welcome to BEYOND Hospitality 28 AG’s, and the entities its affiliated to and/or its
group companies including but not limited to BEYOND Hospitality Group AG
(collectively referred to as “BEYOND Hospitality”, "we", "us" or "our"), privacy policy.
BEYOND Hospitality respects your privacy and is committed to protecting your personal
data. This privacy policy will inform you as to how we look after your personal data
(including when you simply visit our website regardless of where you visit it from) and
tell you about your privacy rights and how the law protects you.
1. IMPORTANT INFORMATION AND WHO WE ARE
PURPOSE OF THIS PRIVACY NOTICE
This privacy policy aims to give you information on how BEYOND Hospitality and its
group companies collects and processes your personal data through your use of this
website, including any data you may provide to us (through this website or otherwise)
when you sign up to our newsletter, register an account, request a contact or a call
back, register your interest in one of our products or services, receive any
communications from us, purchase anything or take part in a survey, competition or
giveaway.
This website is not intended for children and we do not knowingly collect data relating to
children (being a person under the age of 16 for the purpose of this privacy policy).
It is important that you read this privacy policy together with any other privacy policy or
fair processing notice we may provide on specific occasions, when we are collecting or
processing personal data about you, so that you are fully aware of how and why we are
using your data. This privacy notice supplements the other notices and is not intended
to override them.
CONTROLLER
Unless specified otherwise, BEYOND Hospitality is the data controller and responsible
for your personal data that you provide.
Any reference to “BEYOND Hospitality”, "we", "us" or "our" in this privacy policy shall
also refer to the relevant BEYOND Hospitality group company of BEYOND Hospitality
Group AG and any affiliated companies under shared ownership, control or
management with BEYOND Hospitality Group AG.
JOINT CONTROLLERSHIP NOTICE (IF APPLICABLE)
If your order is accepted and you purchase any products or services from us in relation
to UEFA EURO 2028 , we may share your personal data with UEFA Events SA (“UEFA”).
UEFA shall have joint controllership of your personal data and will process this for the
distribution of match tickets. For more information on how your personal data will be
processed by UEFA, please refer to the Privacy Policy of UEFA.
Each party is: i) responsible for maintaining technical and organizational security
measures within its own IT infrastructure; and ii) solely responsible for the technical
security, access controls, and encryption of its own database.
CONTACT DETAILS
If you have any questions about this privacy policy, including any requests to exercise
your legal rights please contact us using the details set out below:
Full name of legal entity: BEYOND Hospitality 28 AG
Contact: Information Security Manager
Email address: [email protected]
Postal address: Gartenstrasse 19, 8002 Zurich, Switzerland
You have the right to make a complaint at any time to the supervisory authority for data
protection issues in your country of residence. We would, however, appreciate the
chance to deal with your concerns before you approach your supervisory authority, so
please contact us in the first instance.
BEYOND Hospitality reserves the right to update and change our privacy policy as
stated in paragraph 12 below. It is important that the personal data we hold about you is
accurate and current. Please keep us informed if your personal data changes during
your relationship with us.
2. THE DATA WE COLLECT ABOUT YOU
Personal data, or personal information, means any information about an individual from
which that person can be identified. It does not include data where the identity has
been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which
we have grouped together as follows (please note that depending on your arrangement
with us, we may collect some or all of these different kinds of personal data about you):
• IDENTITY DATA includes first name, last name, username or similar identifier,
title, country of residence, language.
• CONTACT DATA includes billing contact, billing address, email address and
telephone.
• FINANCIAL DATA includes bank account and payment card details. Please note
that whilst we may in limited circumstances receive payment card details from
you, we do not store payment card details after payment has been made by you
and the payment is received by us.
• TRANSACTION DATA includes details about payments to and from you and other
details of products and services you have purchased from us.
• TECHNICAL DATA includes internet protocol (IP) address, your login data,
browser type and version, time zone setting and location, browser plug-in types
and versions, operating system and platform and other technology on the
devices you use to access this.
• PROFILE DATA includes your username and password, purchases or orders
made by you, your interests, preferences, feedback, and survey.
• USAGE DATA includes information about how you use our website, products and
services.
• MARKETING AND COMMUNICATIONS DATA includes your preferences in
receiving marketing from us and our third parties and your communication
preferences.
We also collect, compile, use, and share AGGREGATED DATA OR PSEUDONYMISED
DATA such as statistical or demographic data for any purpose. Aggregated Data or
Pseudonymised Data may be derived from your personal data but is not considered
personal data in law as this data does NOT directly or indirectly reveal your identity. For
example, we may aggregate your Usage Data to calculate the percentage of users
accessing a specific website feature. However, if we combine or connect Aggregated
Data or Pseudonymised Data with your personal data so that it can directly or indirectly
identify you, we will treat the combined data as personal data which will only be used in
accordance with this privacy policy.
If you require disabled or assisted access to any stadium or have special dietary
requirements, you may provide, and we may collect and store SPECIAL CATEGORIES OF
PERSONAL DATA in the form of any disabilities or health conditions you may have. Apart
from this we do not collect any other SPECIAL CATEGORIES OF PERSONAL DATA about
you (this includes details about your race or ethnicity, religious or philosophical beliefs,
sex life, sexual orientation, political opinions, trade union membership, information
about your health and genetic and biometric data). Nor do we collect any information
about criminal convictions and offences.
IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we
have with you and you fail to provide that data when requested, we may not be able to
perform the contract we have or are trying to enter into with you (for example, to provide
you with goods or services). In this case, we may have to terminate our contract with
you, cancel your order or terminate any services requested. We will notify you if this is
the case at the time.
3. HOW IS YOUR PERSONAL DATA COLLECTED
We use different methods to collect data from and about you, including through:
DIRECT INTERACTIONS
You may give us your Identity, Contact and Financial Data by filling in forms or by
corresponding with us by post, phone, email, support by live chat or otherwise. This
includes personal data you provide when you:
• apply for or purchase our products or services;
• create an account on our website;
• subscribe to our service or publications;
• request marketing information to be sent to you;
• enter a competition, giveaway or survey;
• If you chat with us on our live chat service or other equivalent interactive service;
or
• give us some feedback or contact us via email or online forms.
OUR AGENTS
You may have had direct interactions and/or placed orders with BEYOND Hospitality’s
network of Agents. Our Agents, in fulfilling orders places by you, will provide us with the
categories of personal information listed above to carry out the services or complete
purchase of products.
TOURNAMENT ORGANIZERS
You may have had direct interactions, or requested more information about the
Tournament through the Tournament Organizers, who then share your personal data
with us to carry out your requests including purchase orders and to contact with further
information about the Tournament.
AUTOMATED TECHNOLOGIES OR INTERACTIONS
As you interact with our website, we may automatically collect Technical Data about
your location, equipment, browsing actions and patterns. We collect this personal data
by using cookies, server logs and other similar technologies. We may also receive
Technical Data about you if you visit other websites employing our cookies. Please see
our cookie policy at euro2028.beyond-hospitality.com for further details.
TECHNICAL DATA FROM THE FOLLOWING PARTIES:
• analytics and search information providers such as Google; and
• advertising networks such as
• Contact, Financial and Transaction Data from providers of technical, payment
and delivery services.
SUPPORT BY LIVE
If you chat with us on our live chat service, you will be sharing your email address with
us for the purposes of sending you a transcript as well as identifying yourself to our
support team. This is necessary to provide our service to you. In addition to this
information, our live chat system will place a cookie in your browser which will persist
until you quit your browser. This is required to ensure that your live chat can continue
between separate page requests to our website. Please see our cookie policy
at euro2028.beyond-hospitality.com for further details. We also use records of live
chats for staff training, to make sure we can offer you the best possible service.
RETENTION
We retain transcripts of all live chats (including name & contact details of the website
visitor) for the purposes of auditing and training of staff.
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will
use your personal data in the following circumstances:
• Where we need to perform the contract we are about to enter into or have
entered into with you.
Performance of Contract means processing your data and sharing your data with
third parties where it is necessary for the performance of a contract to which you
are a party or to take steps at your request before entering into such a contract.
• Where it is necessary for our legitimate interests (or those of a third party) and
your interests and fundamental rights do not override those interests.
Legitimate Interest means the interest of our business in conducting and
managing our business to enable us to give you the best service/product and the
best and most secure experience. We make sure we consider and balance any
potential impact on you (both positive and negative) and your rights before we
process your personal data for our legitimate interests. We do not use your
personal data for activities where our interests are overridden by the impact on
you (unless we have your consent or are otherwise required or permitted to by
law). You can obtain further information about how we assess our legitimate
interests against any potential impact on you in respect of specific activities by
contacting us at [email protected].
• Where we need to comply with a legal or regulatory obligation.
Comply with a legal or regulatory obligation means processing your personal
data where it is necessary for compliance with a legal or regulatory obligation
that we are subject to.
PURPOSE / ACTIVITY TYPE OF DATA
LAWFUL BASIS FOR
PROCESSING INCLUDING
BASIS OF LEGITIMATE
INTEREST
To register you as a new
customer
(a) Identity
(b) Contact
Performance of a contract with
you
To process and deliver your
order. including:
(a) Sending our invoice and
payments, fees, and
charges
(b) Collecting and
recovering money owed to
us
(c) Delivering the goods and
services to you
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and
Communications
(a) Performance of a contract
with you
(b) Necessary for our legitimate
interests (to recover debts due
to us)
To manage our relationship
with you which will include:
(a) Notifying you about (i)
changes to our terms or
privacy policy, and (ii) your
account and purchase
(b) Asking you to provide
feedback or take a survey
(c) Providing you with our
general customer service
communications
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and
Communications
(e) Location
(f) Site browsing
(a) Performance of a contract
with you
(b) Necessary to comply with a
legal obligation
(c) Necessary for our legitimate
interests (to keep our records
updated and to study how
customers use our
products/services)
PURPOSE / ACTIVITY TYPE OF DATA
LAWFUL BASIS FOR
PROCESSING INCLUDING
BASIS OF LEGITIMATE
INTEREST
(d) Providing you with
important last minute or
emergency event
communications
(e) provide support via our
live chat service.
To enable you to partake in a
prize draw, competition, or
survey
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and
Communications
(a) Performance of a contract
with you
(b) Necessary for our legitimate
interests (to study how
customers use our
products/services, to develop
them and grow our business)
To administer and protect
our business and this
website (including
troubleshooting, data
analysis, testing, system
maintenance, support,
reporting and hosting of
data)
(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate
interests (for running our
business, provision of
administration and IT services,
network security, to prevent
fraud and in the context of a
business reorganisation or
group restructuring exercise)
(b) Necessary to comply with a
legal obligation
To deliver relevant website
content and advertisements
to you and measure or
understand the
effectiveness of the
advertising we serve to you
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and
Communications
(f) Technical
(a) Necessary for our legitimate
interests (to study how
customers use our
products/services, to develop
them, to grow our business and
to inform our marketing
strategy)
PURPOSE / ACTIVITY TYPE OF DATA
LAWFUL BASIS FOR
PROCESSING INCLUDING
BASIS OF LEGITIMATE
INTEREST
To use data analytics to
improve our website,
products/services,
marketing, customer
relationships and
experiences
(a) Technical
(b) Usage
(a) Necessary for our legitimate
interests (to define types of
customers for our products and
services, to keep our website
updated and relevant, to
develop our business and to
inform our marketing strategy)
To make suggestions and
recommendations to you
about goods or services
that may be of interest to
you
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and
Communications
(a) Necessary for our legitimate
interests (to develop our
products/services and grow our
business)
Generally, we do not rely on consent as a legal basis for processing your personal data;
other than we may in certain circumstances rely on consent as a legal basis for
processing your personal data in relation to sending direct marketing communications
to you via email (if you consent to them doing so). You have the right to withdraw
consent to marketing at any time by contacting us [email protected].
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out above, in a table format, a description of all the ways we plan to use
your personal data, and which of the legal bases we rely on to do so. We have also
identified what our legitimate interests are where appropriate.
Please note that we may process your personal data for more than one lawful ground
depending on the specific purpose for which we are using your data. Please contact us
at [email protected] if you need details about the specific legal ground
we are relying on to process your personal data where more than one ground has been
set out in the table below.
MARKETING
We strive to provide you with choices regarding certain personal data uses, particularly
around marketing and advertising. We have established the following personal data
control mechanisms:
PROMOTIONAL OFFERS FROM US
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on
what we think you may want or need, or what may be of interest to you. This is how we
decide which products, services and offers may be relevant for you (we call this
marketing).
You may receive marketing communications from us if you have consented to it or
requested information from us or entered into a contract with us where you have agreed
to receive future promotional offers from us, or if you provided us with your details when
you entered a competition or registered for a promotion and, in each case, you have
given us consent and/or authority to receive that marketing. As, explained below, you
may stop these promotional offers from us, at any time, by exercising your right to opt-
out.
THIRD-PARTY MARKETING
We will get your express opt-in consent before we share your personal data with any
company outside of BEYOND Hospitality group and affiliated companies for marketing
purposes.
OPTING OUT
You can ask us or third parties to stop sending you marketing messages at any time by
following the optout links on any marketing message sent to you or by contacting
us [email protected] at any time or by logging into your account and
checking or unchecking relevant boxes to adjust your marketing preferences. Where you
opt out of receiving these marketing messages, we may still retain some of your
personal data and contact you when necessary in relation to your contract, purchase or
other transactions with us.
COOKIE POLICY
You can set your browser to refuse all or some browser cookies, or to alert you when
websites set or access cookies. If you disable or refuse cookies, please note that some
parts of this website may become inaccessible or not function properly. For more
information about the cookies we use, please see our cookie policy
at euro2028.beyond-hospitality.com for further details.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless
we reasonably consider that we need to use it for another reason and that reason is
compatible with the original purpose.
If you wish to get an explanation as to how the processing for the new purpose is
compatible with the original purpose, please contact us at euro28@beyond-
hospitality.com.
Please note that we may process your personal data without your knowledge or
consent, in compliance with the above rules, where this is required or permitted by law.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below for the
purposes set out in the table in paragraph 4 above.
• Internal Group Companies and Affiliated Companies. Other companies in the
BEYOND Hospitality Group AG - group of companies or affiliated companies
under shared ownership, control or management and carry out services on
behalf of BEYOND Hospitality.
• External Third Parties. Including the following: UEFA.
• Service providers acting as processors who provide payment, IT and system
administration services, with whom we need to share your information in order
to obtain payment from you or to provide the product or service you have
requested.
• Professional advisers or investigators acting as processors or joint controllers
including lawyers, bankers, auditors and insurers who provide consultancy,
banking, legal, insurance and accounting services.
• Law enforcement agencies or local authorities, or security services for the
purposes of event security and safety.
• Relevant tax authorities, regulators and other authorities acting as processors or
joint controllers who require reporting of processing activities in certain
circumstances.
• Tournament Organizers: (including but not limited to UEFA and its associated or
group companies).
• Media buying and web agencies including organisations managing or purchasing
paid search keywords or display advertising.
• Companies delivering goods or services to you (in cases where we act as an
authorised reseller and/or sales agent).
• Service Providers who provide us with communication services such as a live
chat or email to the extent that is necessary to carry out the services.
• Third parties to whom we may choose to sell, transfer, or merge parts of our
business or our assets to. Alternatively, we may seek to acquire other
businesses or merge with them. If a change happens to our business, then the
new owners may use your personal data in the same way as set out in this
privacy policy.
We require all third parties to respect the security of your personal data and to treat it in
accordance with the law. We do not allow our third-party service providers to use your
personal data for their own purposes and only permit them to process your personal
data for specified purposes and in accordance with our instructions.
6. INTERNATIONAL TRANSFERS
We share your personal data within the BEYOND Hospitality group of companies. This
may involve transferring your data outside the European Economic Area (EEA).
Your personal data information may be processed in Switzerland and may be stored and
used elsewhere depending on the location of the BEYOND Hospitality group company
or service provider who is permitted to access such information under these rules (and
such locations may include countries which may not afford the same level of protection
of such data as the country from which you provided the information).
Some of our external third parties are based outside the European Economic Area (EEA)
so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of
protection is afforded to it by seeking to implement at least one of the following
safeguards:
• We will only transfer your personal data to countries that have been deemed to
provide an adequate level of protection for personal data.
• Where we use certain service providers, we may use specific contracts approved
by the European Commission which give personal data the same protection it
has in Europe. For further details, see European Commission: Model contracts
for the transfer of personal data to third countries.
7. DATA SECURITY
We have put in place appropriate technical and organizational security measures to
prevent your personal data from being accidentally lost, used, or accessed in an
unauthorised way, altered, or disclosed. In addition, we limit access to your personal
data to those employees, agents, contractors and other third parties who have a
business need to know. They will only process your personal data on our instructions,
and they are subject to a duty of confidentiality. However, the Internet is an open
system, and we cannot guarantee that unauthorised third parties will never be able to
defeat those measures or use your personal information for improper purposes. We
have put in place procedures to deal with any suspected personal data breach and will
notify you and any applicable regulator of a breach where we are legally required to do
so. If you communicate with us by email, you should note that the secrecy of Internet
email is uncertain. By sending sensitive or confidential email messages or information
which are not encrypted you accept the risk of such uncertainty and possible lack of
confidentiality over the Internet.
8. DATA RETENTION
HOW LONG WILL YOU USE MY PERSONAL DATA FOR?
We will only retain your personal data for as long as necessary to fulfil the purposes we
collected it for, including for the purposes of satisfying any legal, accounting, or
reporting requirements and/or, where you have provided your consent, future
marketing, and other related communications with you.
To determine the appropriate retention period for personal data, we consider the
amount, nature, and sensitivity of the personal data, the potential risk of harm from
unauthorised use or disclosure of your personal data, the purposes for which we
process your personal data and whether we can achieve those purposes through other
means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact,
Identity, Financial and Transaction Data) for up to six years after they cease being
customers for tax purposes.
In some circumstances you can ask us to delete your data (please see Request erasure
below for further information).
In some circumstances we may anonymise your personal data (so that it can no longer
be associated with you) for research or statistical purposes in which case we may use
this information indefinitely without further notice to you.
9. YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to
your personal data. You have the right to:
• REQUEST ACCESS to your personal data (commonly known as a "data subject
access request"). This enables you to receive a copy of the personal data we
hold about you and to check that we are lawfully processing it.
• REQUEST CORRECTION of the personal data that we hold about you. This
enables you to have any incomplete or inaccurate data we hold about you
corrected (though we may need to verify the accuracy of the new data you
provide to us). If we provide you with an account, you may review, correct,
update or change your personal information at any time by accessing your
account on euro2028.beyond-hospitality.com
• REQUEST ERASURE of your personal data. This enables you to ask us to delete or
remove personal data where there is no good reason for us continuing to process
it. You also have the right to ask us to delete or remove your personal data where
you have successfully exercised your right to object to processing (see below),
where we may have processed your information unlawfully or where we are
required to erase your personal data to comply with local law. Note, however,
that we may not always be able to comply with your request of erasure for
specific legal reasons which will be notified to you, if applicable, at the time of
your request.
• OBJECT TO PROCESSING of your personal data where we are relying on a
legitimate interest (or those of a third party) and there is something about your
particular situation which makes you want to object to processing on this ground
as you feel it impacts on your fundamental rights and freedoms. You also have
the right to object where we are processing your personal data for direct
marketing purposes. In some cases, we may demonstrate that we have
compelling legitimate grounds to process your information which override your
rights and freedoms.
• REQUEST RESTRICTION OF PROCESSING of your personal data. This enables
you to ask us to suspend the processing of your personal data in the following
scenarios: (a) if you want us to establish the data's accuracy; (b) where our use
of the data is unlawful but you do not want us to erase it; (c) where you need us
to hold the data even if we no longer require it as you need it to establish,
exercise or defend legal claims; or (d) you have objected to our use of your data
but we need to verify whether we have overriding legitimate grounds to use it.
• REQUEST THE TRANSFER of your personal data to you or to a third party. We will
provide to you, or a third party you have chosen, your personal data in a
structured, commonly used, machine-readable format. Note that this right only
applies to automated information which you initially provided consent for us to
use or where we used the information to perform a contract with you.
• WITHDRAW CONSENT AT ANY TIME where we are relying on consent to process
your personal data. However, this will not affect the lawfulness of any
processing carried out before you withdraw your consent. If you withdraw your
consent, we may not be able to provide certain products or services to you or
fulfil our contractual obligations. We will advise you if this is the case at the time
you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us
at [email protected]. You will not be discriminated against for exercising
any of your rights described in this privacy policy.
NO FEE USUALLY REQUIRED
You will not have to pay a fee to access your personal data (or to exercise any of the
other rights). However, we may charge a reasonable fee if your request is clearly
unfounded, repetitive or excessive.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity
and ensure your right to access your personal data (or to exercise any of your other
rights). This is a security measure to ensure that personal data is not disclosed to any
person who has no right to receive it. We may also contact you to ask you for further
information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests as soon as reasonably practicable and we
will shall endeavor to respond within one month. Occasionally it may take us longer
than a month if your request is particularly complex or you have made a number of
requests. In this case, we will notify you and keep you updated.
10. AUTOMATED DECISION-MAKING
Currently, we do not make any decisions based solely on automated processing,
including profiling, which produces legal effects (“Automated Decision-Making”). In the
event our position changes, we will update this privacy policy and inform you as
required by applicable data protection laws.
11. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications.
Clicking on those links or enabling those connections may allow third parties to collect
or share data about you. We do not control these third-party websites and are not
responsible for their privacy policy or their personal data collection practices. When
you leave our website, we encourage you to read the privacy policy of every website you
visit and exit the website immediately if you do not agree with the privacy policy. You
acknowledge and accept that you are entering these third party websites at your own
risk.
12. CHANGES TO THIS POLICY
From time to time, we will update or modify this privacy policy, in our sole discretion, to
reflect changes in legal and regulatory requirements and our business practices. The
updated privacy will be posted to this website with a change to the “Last Updated” date
(located at the top of this Policy). We encourage you to review this page periodically to
stay informed, especially before you provide any personal data. In circumstances where
we make updates or modifications to this privacy policy that materially alter your
privacy rights, we will provide additional notice, such as via email or with in-service
notifications, as required by law. The updated privacy policy will take effect immediately
after being posted or as otherwise notified by us. Your continued relationship with us or
your continued use of our website, products or services after any such updates take
effect will constitute acknowledgement and (as applicable) acceptance of the updated
privacy policy.
13. QUESTIONS OR SUGGESTIONS
If you have questions or suggestions about this privacy policy or your personal data,
please contact us at [email protected].