We are beyond delighted to announce that Seat Unique has been named Saracens Official Hospitality and Premium Ticket Platform for the 2023 season and beyond.

Throughout the relationship, Saracens online hospitality and premium ticket sales will be exclusively powered by Seat Unique. This includes official premium experiences for all home games at StoneX Stadium.

Saracens customers will now enjoy the benefits of digital improvements to the online customer journey via the integration of our cutting-edge technology. This includes round-the-clock online access to every premium matchday experience at Saracens, 365 days a year.

In just four clicks, fans can now easily purchase hospitality packages and premium tickets using any device, whether it be a mobile, tablet, or desktop computer.


We are thrilled to be helping more fans access a host of incredible premium facilities at StoneX Stadium, including renowned The Tulip Club, which is ‘luxurious and immersive hospitality at its best’, and fan favourite The Park. Situated in the outstanding new West Stand, The Park is the perfect premium experience for rugby obsessives, friends, family, and colleagues alike.

Saracens have become the latest sporting organisation to utilise our innovative technology, alongside the Welsh Rugby Union, Harlequins and Ospreys to name just a few.

On the Seat Unique platform, fans can book unique premium matchday experiences throughout the season, including the highly anticipated home league match against London Irish on 23rd April 2023 and the Home Semi Final on the weekend of May 12-14th.

Buy Saracens hospitality

Mike Godfrey, Head of Sales & Business Development at Saracens, said: “On behalf of Saracens, I’m very happy to share our excitement on our entering into a commercial relationship with Seat Unique. Their reputation for innovation and putting the fan experience first is well-known and aligns perfectly with our own ethos and values. We pride ourselves on providing industry-leading hospitality experiences and customer service and know that working with Seat Unique will enable us to take both of these elements to new heights.”

Robin Sherry, CEO and Founder of Seat Unique, said: “We are thrilled to be partnering with Saracens, a club that represents the pinnacle of excellence in rugby union. As the Official Hospitality and Premium Ticket Platform, we are proud to offer fans unparalleled access to unforgettable matchday experiences.”

“Our mission is to help more fans enjoy the excitement of top-tier rugby in the most comfortable and immersive way possible. We can't wait to work alongside Saracens to deliver an exceptional hospitality service that truly reflects the club's commitment to excellence both on and off the pitch.”

Hospitality packages and premium tickets for Saracens home fixtures are available to book through Seat Unique from today.

About Seat Unique

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.

About Saracens

Established in 1876, with 146 years of history, Saracens are London’s Premier Rugby Club. From humble beginnings, Sarries have developed into one of world rugby’s most respected, renowned and recognisable teams. With the squad featuring some of the biggest names in the sport including Maro Itoje and England Captain Owen Farrell, Saracens Men are enjoying a period of unbridled success. Over the last decade, the North Londoners have won five Premiership titles as well as three European Championship Cup trophies. Saracens Women have also followed suit, winning the Premiership three times. Like the men, they also feature a whole host of internationals, including Poppy Cleall and Marlie Packer. In 2019 they formed a partnership with the Mavericks. With two Netball Super League titles to their name, they will be looking to return to the top. Off the pitch, Saracens run an award-winning community programme. The Saracens Sport Foundation continues to engage with local communities, with the latest report confirming that they have impacted over one million people’s lives during that time. StoneX Stadium has revolutionised since the opening of the West Stand, with the club determined to make it the best place to watch rugby in the United Kingdom.