Seat Unique, the trusted platform for premium experiences and hospitality, has launched a new mobile app for iOS and Android. The launch follows another year of strong growth for the company, reflecting the rapid rise of the experience economy and growing demand for premium live moments.

The Seat Unique app gives fans a faster and more intuitive way to discover and book premium experiences and hospitality across sport, music and culture. It builds on the success of the Seat Unique platform by putting access directly in fans’ hands, creating a simpler, more personalised way to explore and secure official premium experiences and hospitality.

Over the past year, Seat Unique has helped fans access premium experiences and hospitality for major events including Coldplay’s sold-out tour, the Oasis reunion, NFL London and An Evening with Barack Obama in London and Dublin.

A more seamless way to experience live events

“The app is built around how fans engage with live events today,” said Phillipa Hicks, Co-founder and Chief Product Officer at Seat Unique. “It brings everything into one place, from discovery to booking, with the same intuitive experience people expect from any leading digital platform. We want fans to feel the excitement of premium experiences and hospitality from the moment they open the app.”

Available on iOS and Android, the app uses Seat Unique’s data and technology to deliver a personalised experience, helping fans find events and hospitality options that best match their interests. Bookings, payments and ticket management are all handled in-app, making it easier than ever to access official premium experiences and hospitality.

Technology powering connection and growth

As Seat Unique continues to scale, the new app strengthens how fans connect with rights holders and venues, while giving them greater control over their experience.

“Our mission is to make premium live experiences more accessible to everyone,” said Robin Sherry, Founder and CEO at Seat Unique. “This launch reflects the next step in that journey. The app connects fans and rights holders in a more direct and meaningful way, combining trusted access with simplicity and convenience.”

Seat Unique’s platform is used by major rights holders and venues to manage and distribute official premium experiences and hospitality. Continued investment in technology, data and product development helps rights holders reach new audiences and deliver experiences that feel personal and seamless.

“Seat Unique continues to raise the bar”

“Seat Unique continues to raise the bar for fans and rights holders alike,” said Matt Dawson, Business Advisor to Seat Unique and former Rugby World Cup winner. “The new app makes it even easier for people to access premium experiences and hospitality and enjoy them in a way that feels effortless and exciting.”

About Seat Unique

Seat Unique is the premium ticketing platform that provides fans with access to the very best experiences at the very best live events, across sport, music and culture. It works directly with world-renowned venues such as Wembley Stadium, Tottenham Hotspur Stadium and Manchester’s Co-op Live, and is trusted by top rights holders including Arsenal, Everton and Jacksonville Jaguars UK.

Backed by high profile ambassadors and investors, including Harry Kane, Matt Dawson and Richard Flint, Seat Unique has seen revenue growth of more than 7,921% over the past four years. It ranked 4th in the Sifted 100: UK & Ireland 2024 and 5th in the 2024 Deloitte UK Technology Fast 50.