Image: Seat Unique launch party at Avenue, Mayfair London; photographer, Callum Welsh

Image: (L-R) Sir Clive Woodward, Phillipa Hicks Head of Marketing & Co-Founder, Robin Sherry CEO & Founder, Jessica Mawson Partnerships Director & Co-Founder and Sam Warburton; photographer, Callum Welsh

Thank you to everyone who attended the launch of Seat Unique. It was a truly fantastic evening which saw an incredible turnout; over 250 people were in attendance, including staff from Saracens Rugby Club, Man City FC, London Irish and Watford FC, as well as our investors. We’re proud to have brought together an amazing group of people to see the launch of our product.

It’s our aim to increase fan access to premium hospitality experiences and empower sports teams, venues and rights holders by giving them greater flexibility and control over their tickets to live events.

Using our technology, rights holders can manage their inventory in one user-friendly interface, all which can be accessed by fans in real-time, 24-hours a day via the Seat Unique platform.

We’re making it possible for fans to purchase premium tickets, at any time of the day, from the official source. This not only opens up fan access to experiences they previously didn’t know were available to them, but venues and clubs can now offer tickets up to the day of the event - something we know fans want.

We’re delighted to welcome Rugby World Cup winning coach, Sir Clive Woodward to the Seat Unique team as board advisor. Clive will take up and advisory role offering strategic input into the management team. We also welcome one of the most successful British & Lions captains of all time, Sam Warburton, who joins us as brand ambassador.

A special thank you goes to Clive and Sam for taking part in a brilliant Q&A at our launch event. On joining our team Clive said, “Seat Unique has a very clear purpose and exciting vision – to open up premium live experiences to fans that previously have felt out of reach. And importantly the fact they work direct with venues and rights holders means the experiences on offer are also guaranteed.

I’m delighted to be advising the board and helping them where I can to achieve their ambition to bring timely changes to the hospitality market that will benefit both rights holders, and the fans."

Sam said, “It’s a genuine privilege to say I’m involved with Seat Unique. I’m 100% confident it’s only going to go from strength to strength and I think it’s going to dominate the hospitality industry.”

We’re also thrilled to be working with some of the biggest sports clubs and venues in the world, including Wales Rugby, Scotland Rugby, Ireland Rugby, Man United FC, Man City FC and Chelsea FC.

It was great to have so many people come and show their support for Seat Unique, and we look forward to working with you all in the future.

Robin Sherry, Seat Unique CEO & Founder.

Whether you're looking to get a taste of the VIP treatment or to gift an experience of a life time, check out our fantastic premium hospitality packages for live sports, music, comedy and cultural events.