Premium experiences platform Seat Unique has been named an Official Partner of American Express presents BST Hyde Park, the festival that brings the best of live music to London each summer. 

The partnership with AEG Presents will see Seat Unique curate premium experiences at the festival, kicking off with the Seat Unique VIP Terrace, which debuted this year. Offering incredible views of the Great Oak Stage, the Terrace is designed to give fans a festival day to remember.

Festival-goers can also enjoy access to the American Express VIP Summer Garden, complete with premium bars, curated food vendors, and a dedicated fast-track entrance that opens early, allowing more time to soak up the festival’s atmosphere.

From 2026, Seat Unique will become the exclusive seller of access to the Great Oak Roof Garden, one of the festival’s best experiences. Guests will enjoy uninterrupted views of the stage from a covered, high-end terrace, alongside curated menus of roaming small plates and grazing stations, a complimentary private bar serving wine, beer and cocktails, and a concierge-led service to ensure every detail is taken care of. 

Robin Sherry, CEO and Founder of Seat Unique, said:

"Seat Unique is excited to partner with American Express presents BST Hyde Park, one of the capital’s most iconic summer festivals. Together we’re creating unforgettable moments that connect fans with the artists they love in extraordinary ways. The Seat Unique VIP Terrace and Great Oak Roof Garden are designed to capture the very best of live music, right in the heart of Hyde Park.”

In 2025, BST Hyde Park welcomed headline performances from global stars including Olivia Rodrigo, Zach Bryan, neil young and the chrome hearts, Sabrina Carpenter, Noah Kahan, and Stevie Wonder. With Seat Unique now on board, fans can look forward to new ways of experiencing the event when it returns in 2026.

Register your interest for 2026 experiences here.

About American Express presents BST Hyde Park

Set in London’s beautiful Royal Park, BST Hyde Park kicked off in 2013 with The Rolling Stones reliving their legendary 1969 gig, plus Bon Jovi, Lionel Richie and many more packing out the park for memorable summer nights.

The event has featured many now famous shows from Carole King, Celine Dion, Stevie Wonder, Barbra Streisand, Adele, The Rolling Stones, Taylor Swift, Robbie Williams, Black Sabbath, Take That, Kylie Minogue, The Who, Blur, Kendrick Lamar, The Strokes, Bruce Springsteen, Billy Joel, Lana Del Rey and so many more.

BST Hyde Park again brought a hugely diverse range of superstars to the Royal Park in 2025 - three weekends of headliners included Olivia Rodrigo, Zach Bryan, Noah Kahan, Sabrina Carpenter, neil young and the chrome hearts and Stevie Wonder taking over Hyde Park.

Every year, each headliner is joined by a full supporting line-up across multiple stages, from major superstars to handpicked developing acts performing for fans from across the UK and the world.

And the midweek programme allows free access to the site with outdoor cinema, street food markets, children’s theatre, fitness classes, summer sports screenings, evening events, live music and much more.

About Seat Unique 

Seat Unique is an official platform that provides fans with access to the very best experiences at the very best live events, across sport, music and culture. It works directly with world-renowned venues such as Wembley Stadium and Manchester’s Co-op Live, and is trusted by top rights holders including Everton Football Club and Jacksonville Jaguars UK.

Backed by high profile ambassadors, including Harry Kane and Matt Dawson, Seat Unique has seen revenue growth of more than 7,921% over the past four years. It ranked 4th in the Sifted 100: UK & Ireland 2024 and 5th in the 2024 Deloitte UK Technology Fast 50. 

For more information, visit https://www.seatunique.com or contact [email protected]