After 6 successful months of working together, we are proud to announce that we have helped grow Yorkshire Cricket’s revenue, and have seen a significant uplift in hospitality sales for first-time buyers.

Back in April 2022, we teamed up with Yorkshire Cricket to exclusively power their hospitality and premium ticketing sales. Following the rollout of our partnership, we have helped the Club generate a significant increase in new customers and revenue through our innovative website platform. Yorkshire Cricket Club reported that 80% of the sales coming through the platform were from customers they’d never seen before - a much bigger percentage than they had imagined they would be able to achieve.

We worked with Yorkshire Cricket to digitally transform the customer journey for fans wanting to book premium experiences at Headingley Stadium by bringing everything into the digital space. By doing so, fans now have greater access to premium tickets and hospitality at a host of unmissable cricket events 24/7, 365 days a year across mobile, tablet and desktop.

From the outset, Yorkshire Cricket’s main initiative has been - and continues to be - focused on increasing revenue through online sales, while offering a superior experience for customers. Our platform has been specifically designed, built and tested to generate more hospitality and premium ticket sales. This enables us to provide fans with a safe, secure and seamless 4-click journey where fans can purchase premium tickets and hospitality packages across any device, anytime and anywhere.  

By making Yorkshire Cricket’s hospitality offering bookable outside of standard working hours, we are empowering fans by giving them the option to buy at a time that suits them. Likewise, this empowers Yorkshire Cricket by customers turning on their sales channels 24 hours a day, 7 days a week. 45% of all sales through the platform came outside of standard office hours helping to increase the volume of sales Yorkshire was able to take, significantly.

We have also helped Yorkshire Cricket extend its hospitality offering with the launch of a new premium ticketing category. Giving fans the option to access premium seat-only tickets enables us to open up premium experiences to a brand new audience for Yorkshire Cricket.

Simon Pixsley, Head of Commercial Sales and Partnerships at Yorkshire Cricket said: “The club believes that it has seen an 80% uplift in new business purchasing tickets through the Seat Unique platform.”

“The improved customer experience will hopefully ensure that the club has higher retention rates in 2023, and offer opportunities to cross-sell other premium experience packages.”

Robin Sherry, CEO and Founder of Seat Unique said: “We’re absolutely delighted to be helping a club of Yorkshire Cricket’s caliber achieve half a million in additional revenue.”

“At Seat Unique, we are working to expand our premium ticket and hospitality offering, in order to make even more luxury experiences accessible to fans. In partnering with Yorkshire Cricket, its supporters will be able to access premium experiences at their favourite events anytime and anywhere.”

About Seat Unique

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.