Seat Unique announces new partnership with Durham Cricket

Image: Emirates Riverside Stadium; Durham Cricket

The premium ticketing marketplace will exclusively power Durham Cricket’s online hospitality and premium ticket sales.

We are delighted to announce that we have partnered with Durham Cricket to increase access to hospitality packages and premium tickets for the 2021 season and beyond.

Through this strategic partnership, we will exclusively power the club’s hospitality and premium ticket sales in a four year deal. By using our innovative software, Durham Cricket have digitally transformed the process of buying VIP matchday experiences, by bringing hospitality bookings online.

In collaboration with our new partner, we have expanded our VIP offering by creating a new premium ticketing category and stand called The Seat Unique Terrace. The category sits between standard tickets and hospitality, helping fans access premium seats without the added cost of luxury extras.

Premium ticket holders will be seated in the 300-capacity Seat Unique Terrace, which has a prime viewing position directly behind the bowler’s arm. England v Sri Lanka ODI is the first game at Durham that will see fans in the new Terrace.

Premium tickets for England v Sri Lanka ODI are now available to buy from £85 per person.

Our premium tickets are dynamically priced, meaning fans can secure the best seats at the best possible price. Packages can be compared easily on our platform in a side by side view that sits all in one place. This gives them greater control over their purchasing decisions.

By extending Durham Cricket’s hospitality options, we are responding to current industry trends related to enhancing fan experiences. This focus is directly aligned to our mission of building a trusted, user-friendly premium ticketing marketplace. In comparison to traditional corporate bookings, our modern tech approach enables fans to purchase hospitality in one slick, seamless and secure payment transaction.

CEO and Founder of Seat Unique, Robin Sherry said: “We are delighted to have partnered with such a prestigious club as Durham Cricket. The stadium hosts some of the most anticipated domestic and international fixtures, as well as concert. We look forward to our technology being used by cricket and music fans to access Durham’s premium offerings, and welcoming them to the new Seat Unique Terrace.”

Head of Commercial at Durham Cricket, Tom Seymour said: “We are thrilled to be working with Seat Unique, who are true experts in digitalising every aspect of the hospitality and premium ticketing process. Their inventive software has provided a quick, easy and effortless solution for fans who want to buy VIP experiences wherever and whenever they want."

Emirates Riverside is regarded as one of the most famous cricket grounds in the UK. The stadium is set to host some of the biggest music and sporting events of 2021 including England and Sri Lanka's ODI fixture and An Evening with Michael Bublé.