In a successful first year of partnership, Seat Unique’s software has helped revolutionise Burnley’s online sales, including the introduction of a new Premium Ticket category and Dynamic Pricing algorithm to maximise revenues from all Premier League matches at Turf Moor.

In June 2023, Seat Unique partnered with Burnley FC to exclusively power all online premium and hospitality sales for Premier League and cup matches held at Turf Moor. This case study explores the impact of the partnership so far, and how it has proven to be beneficial in maximising revenue streams for Burnley FC.


Burnley FC recognised the need to enhance their online hospitality sales, attract new buyers and maximise revenues from existing stock at the stadium.


For the 2023/24 Premier League Season, Burnley FC and Seat Unique chose to concentrate on 3 main areas:

  • Launch a co-branded white-label platform to sell all match-by-match hospitality packages to increase online hospitality sales.
  • Introduce a brand new Premium Ticket category to enhance fans' experience
  • Enable Seat Unique's dynamic pricing algorithm to maximise match-by-match revenues for high-demand matches.


  • Significant Sales Increase: Online premium & hospitality sales skyrocketed from 1% to an impressive 60%, with nearly half of the sales directly attributed to Seat Unique's targeted marketing efforts.
  • Revenue Growth: Seat Unique’s dynamic pricing strategy led to a substantial increase in revenue for high-demand events, allowing Burnley FC to capitalise on the full potential of their ticketing inventory.
  • International Market Penetration: A third of all buyers hailed from overseas, indicating successful expansion into international markets facilitated by Seat Unique's innovative software and strategic marketing approach.

Using the insights gained from working together, Seat Unique and Burnley FC’s successful partnership will support online sales strategies and help enhance the fan experience at Turf Moor.

This partnership highlights how our technology and strategic collaboration with partners can effectively contribute to revenue growth as well as fan engagement.

Who are Seat Unique?

As the leading provider of premium tickets and experiences, Seat Unique is at the forefront of revolutionising the ticketing and hospitality industry.

The Seat Unique platform offers a safe, secure, and seamless online space for fans to purchase official premium tickets and hospitality packages for popular live events.

Seat Unique empowers clubs, promoters, venues, and rightsholders to expand their reach, increase revenues, and enhance the overall fan experience. As a result, Seat Unique provides a comprehensive solution that enables partners to connect with new audiences and deliver exceptional experiences and revenue seamlessly.