We are delighted to announce the Barrie Wells Trust as our official charity partner for the next year. We look forward to working with them to help facilitate VIP experiences for seriously ill and disabled children through their Box4Kids initiative.

Throughout the partnership, Seat Unique will support the Barrie Wells Trust’s mission to offer the children and their families the chance to make everlasting memories by providing VIP Box4Kids experiences at sport and entertainment events.

Who are the Barrie Wells Trust?

Founded by the entrepreneur and philanthropist Barrie Wells, the Barrie Wells Trust has been making a significant difference for over a decade. Unique in its approach, the Trust operates without traditional fundraising efforts, with Barrie himself as the sole funder. Barrie's impactful charity work was recognised when he was awarded an MBE in the Queen's New Year Honours List of 2020.

Box4Kids invites seriously ill and disabled children to watch their favourite sport, singer or star from the comfort of an executive box. Comfortable and safe, a box is an ideal environment to make anyone feel special for the day, giving them a VIP experience.

How will Seat Unique support the Barrie Wells Trust?

Throughout the partnership with Barrie Wells Trust, Seat Unique will be supporting their Box4Kids initiative, donating executive boxes for sporting, music and cultural events.

We recently had the opportunity to donate executive boxes for the Challenge Cup Final, AEW Wrestling, NFL at Wembley Stadium, as well as Blippi Live! at the First Direct Arena in Leeds.

Challenge Cup Final

At the Challenge Cup Final, Luke, Alex and their respective families were able to watch the game from their very own executive box. The feedback received from both families who attended the event was absolutely wonderful and we’re so happy we have been able to play a part in this fantastic day.

Alex's mother, shared the profound impact of the experience, stating, “Having the box and facilities, and importantly the view, made Alex’s day. He got to see his team winning the Challenge Cup and felt like a VIP. To have this opportunity at Wembley on such a big occasion was like a dream. We want to thank everyone involved.”

Blippi Live!

One of the children that attended Blippi Live! was 8-year-old Jake. Jake’s mum got in touch to say “The Box4Kids initiative is perfect for Jake, who would otherwise get overwhelmed in regular seats. It means he can enjoy live events like this in a more relaxed way. We’d never been able to consider this otherwise!”

Jake is a heart transplant recipient and is non verbal so having a safe environment away from the crowds made the experience so much easier and more enjoyable for Jake and his family.

Another child that attended was 5-year-old Sophie with her family. Sophie’s mum has been in touch to say, “I just wanted to say thank you so much for the tickets to see Blippi on Saturday. Sophie and Louis really enjoyed the show. Sophie has previously been nervous when visiting the theatre so having use of the box was really useful. It meant that we could take her away from the busy environment when needed and then she could go back to enjoy the show when she was ready.”

Why the Barrie Wells Trust

Barrie Wells Trust has a proven track record of making a difference in many of the children’s lives. Their expertise and extensive network enable them to arrange once-in-a-lifetime experiences that go beyond traditional entertainment.

With a passion for making a difference, the Trust arranges unforgettable events tailored to each child's unique interests, allowing them and their families to create cherished memories. Over 16,000 seriously ill children and their families have enjoyed VIP Box4Kids experiences at 1,585 events.

Robin Sherry, CEO and Founder at Seat Unique, said: “We are proud to be partnering with an organisation that is dedicated to creating unforgettable live experiences in a safe and relaxing environment for seriously ill and disabled children. We look forward to contributing as much as we can to create unforgettable moments for those who deserve it the most.”

Barrie Wells, Chairman at Barrie Wells Trust, said “There is this incredible synergy between Seat Unique and my Box4Kids initiative. In just the last two months, they have helped us organise VIP events for over seventy seriously ill young people and their families. I am absolutely delighted to be starting this fantastic partnership with them, and I cannot wait to see what the future holds as a chosen charity partner. I am so grateful for this opportunity and just know that Seat Unique is going to help us to make such a difference to so many young people going through such difficult times in their lives”.

We know how important these special moments are, and we're truly grateful that we were able to contribute. We want to take this opportunity to thank the Barrie Wells Trust for their incredible work and everything they do to make a difference.

At Seat Unique, we believe in giving back to our community and making a difference. We hope to continue working with the Barrie Wells Trust in the future to unlock truly memorable experiences for everyone, one event at a time.

How can you help?

If you are a Seat Unique partner, a box rights holder, or an owner who shares our passion for supporting this remarkable charity, please don’t hesitate to reach out to us at [email protected]. Your involvement and support can make a significant impact on the lives we aim to touch.

In addition to our valued partners, Barrie Wells Trust are also on the lookout for dedicated hosts who are willing to join them in managing the day-to-day operations of these events. Your time and commitment can go a long way in ensuring the success of their mission.

Furthermore, if you believe that your child could benefit from the services and opportunities provided by this charity, please do not hesitate to get in touch. Together, with the collective effort of partners, hosts, and families, we can continue to aid in creating meaningful change and opportunities for those who we aim to assist.