Seat Unique appointed by BEYOND Hospitality to bring UEFA EURO 2028™ Official Hospitality for United Kingdom and Ireland
BEYOND Hospitality , the Official UEFA EURO 2028 ™ Hospitality provider, has appointed Seat Unique as the Official Online Sales Platform for United Kingdom and Ireland.
UEFA EURO 2028 ™ will run from 9 June to 9 July 2028, and will see 24 national teams compete across 51 matches held in England, Wales, Scotland and Republic of Ireland, with Official Hospitality Packages available only through BEYOND Hospitality and its appointed Sales Agents. Official Hospitality will go on sale 1 September 2026.
Seat Unique will act as the dedicated local market expert and direct sales contact ,
helping corporate and individual customers access UEFA EURO 2028™ Official
Hospitality packages.
Zurich, Switzerland
BEYOND Hospitality, the UEFA EURO 2028™ Official Hospitality provider, has appointed Seat Unique as its Official Online Sales Platform for the United Kingdom and Ireland market, giving football fans and customers in the market a dedicated local point of contact for Official Hospitality packages.
Through the appointment, Seat Unique will provide corporate and individual customers with expert guidance, local market support and direct access to the Official Hospitality programme for UEFA EURO 2028™, one of the world's most anticipated sporting events.
Official Hospitality options range from the casual and social Supporters Club and Club experiences to the stylish and sophisticated Prestige and Platinum lounges, the flagship BEYOND Platinum concept in select stadiums, and the exclusive and elegant Skybox product. Hospitality combines premium stadium seating with outstanding service and facilities, including premium dining and beverages, and dedicated guest services. Sales will launch in September 2026.
Jaime Byrom, Executive Chairman at BEYOND Hospitality Group, said: “We are delighted that Seat Unique is part of our growing sales network. Their proven expertise, strong customer relationships, and deep understanding of applicable markets make them an ideal partner to promote the Official Hospitality programme for UEFA EURO 2028™ .”
Byrom adds: “As demand for the event builds, Seat Unique will play an important role in helping customers access exceptional hospitality experiences that bring them closer to the action. We look forward to welcoming customers when Official Hospitality Packages go on sale in September 2026.”
As the Official Online Sales Platform, Seat Unique will manage local enquiries, provide product guidance, and support customers throughout the booking process. Customers will be able to choose from a broad range of Official Hospitality experiences across all nine venues in England, Wales, Scotland and Republic of Ireland.
With Official Hospitality packages starting from £900 per person (excluding VAT), the programme offers a guaranteed match ticket and elevated experiences for all football fans, corporate and premium hosts alike.
“UEFA EURO 2028™ is set to become one of the most sought-after sporting events of the decade. As the Official Online Sales Platform in United Kingdom and Ireland, Seat Unique will leverage its unrivalled hospitality expertise, deep local relationships and international sales network to bring the tournament’s premium experiences to customers across the continent. We look forward to helping make UEFA EURO 2028™ an outstanding commercial and hospitality success,” said Robin Sherry, Founder and CEO at Seat Unique.
Customers in United Kingdom and Ireland, can now purchase their Official Hospitality packages by visiting https://www.seatunique.com/beyond-hospitality-euro-2028-enquiry or by contacting Seat Unique directly for product information,
availability and booking guidance at [email protected]
About
BEYOND Hospitality 28 AG is the Official Hospitality Provider for UEFA EURO 2028™ and is responsible for the design, promotion, sale and delivery of the tournament's Official Hospitality programme.
BEYOND Hospitality 28 AG is owned by BEYOND Hospitality Group , a leading company in global sports hospitality and travel. The company provides end-to-end hospitality solutions, including strategic planning, product development, sales, marketing and event delivery.
BEYOND has delivered hospitality programmes for major international sporting events including the Copa América 2024, FIFA Club World Cup 2025™, and the FIFA Arab Cup 2025™ . BEYOND Hospitality also serves as the Official Hospitality Travel Programme Provider for the UEFA Champions League™ Final 2025, 2026 and 2027.
UEFA EURO 2028™ will take place from 9 June to 9 July 2028 across nine venues in England, Scotland, Wales and the Republic of Ireland. The tournament will feature 24 national teams competing in 51 matches, with the opening match taking place in Cardiff and the Final at Wembley Stadium in London.
Media contact: [email protected]
ABOUT SEAT UNIQUE
Seat Unique is Europe’s leading premium ticketing and hospitality platform, connecting fans with official access to unforgettable live experiences across sport, music and entertainment. Working directly with world-renowned clubs, venues and promoters including Wembley Stadium, Tottenham Hotspur Stadium, Welsh Rugby Union, Aston Villa F.C., Everton F.C. and Arsenal F.C., the platform gives partners a trusted, technology-led route to grow premium revenue, while giving fans guaranteed, official access to the events they care about most.
Beyond ticketing, Seat Unique is setting a new standard for premium access, designing and delivering first-class hospitality experiences that elevate the entire fan journey from discovery through to event day. Central to this is the Seat Unique Club, its signature hospitality experience, which has been delivered more than 270 times across over 10 major UK venues in the past year.
Seat Unique is backed by leading names from sport and entertainment, including Harry Kane, Ben Stokes, Matt Dawson, Dame Jessica Ennis-Hill, Jack Whitehall, Lauren Bell and Sam Warburton OBE.
Contact Details – Seat Unique
Address – 6–8 Greencoat Place, London, SW1P 1PL, United Kingdom
Contact number – +44 020 8706 0164
Email – [email protected]
Website – www.seatunique.com
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