Seat Unique, the premium ticketing platform, has completed the acquisition of Circuit Hospitality, a Bristol-based hospitality business, in a move that reflects the rapid growth of the UK’s premium experience economy and rising demand for live experiences.

By bringing Seat Unique and Circuit Hospitality together, fans will now have greater access to premium experiences across some of the UK’s most iconic events and venues, including Manchester United Football Club, Wembley Stadium, and Everton Football Club. The acquisition significantly expands Seat Unique’s network of rights holder partnerships, creating more choice, more availability and more ways for fans to enjoy unforgettable live moments. It also enables rights holders to reach new audiences, unlock additional revenue, and deliver an enhanced premium experience to their existing fanbases.

The acquisition, Seat Unique’s first, comes as the live events market continues to accelerate. Recent data shows that 70% of UK adults have attended a live event in the past three years, with 65% saying they would rather spend money on experiences than physical goods. Even during economic uncertainty, live entertainment remains a spending priority, with only 22% of consumers saying they would cut back on live events if their finances were squeezed.

Robin Sherry, CEO and founder of Seat Unique, said:
“This acquisition reflects the momentum building across the premium experience economy. Fans are prioritising live experiences more than ever, and rights holders are responding with bigger, better and more creative hospitality options. Our focus is on making those experiences easier to discover and access, while supporting partners as they grow their premium audiences. Mark and the Circuit team have built a fantastic business with a clear commitment to their customers and a genuine passion for delivering exceptional experiences, and we’re excited to build on that together.”

Mark Kirton, Managing Director of Circuit Hospitality, said:
“Having seen the live experience industry change and grow so much over the last 15 years it now feels the right time to join with Seat Unique.  Our motto has always been ‘making life an experience.’ Together with Seat Unique’s technology, reach and focus on fan experiences we will continue to make this come true for more people than ever before, as we deliver a wider range of premium opportunities.”

The deal signals confidence in the wider experience economy. With high-profile names such as Harry Kane and Jack Whitehall backing the sector², and with spending on live events now outpacing retail³, the UK market for premium experiences continues to accelerate. The acquisition of Circuit Hospitality demonstrates that growth and marks an important step in delivering even more value for fans, rights holders and the industry as a whole.

About Seat Unique
Seat Unique is the premium ticketing platform that provides fans with access to the very best experiences at the very best live events, across sport, music and culture. It works directly with world-renowned venues such as Wembley Stadium, Tottenham Hotspur Stadium and Manchester’s Co-op Live, and is trusted by top rights holders including Arsenal, Everton and Jacksonville Jaguars UK.

Backed by high profile ambassadors and investors, including Harry Kane, Matt Dawson and Richard Flint, Seat Unique has seen revenue growth of more than 7,921% over the past four years. It ranked 4th in the Sifted 100: UK & Ireland 2024 and 5th in the 2024 Deloitte UK Technology Fast 50.

About Circuit Hospitality
Circuit Hospitality is a UK-based premium hospitality company based in Bristol. Established in 2010, it has built trusted relationships with leading sports clubs, venues and promoters, delivering high-quality hospitality experiences across football and live entertainment.

For more information, visit https://www.seatunique.com or contact [email protected]