The British & Irish Lions and Wales former rugby player will sit alongside technology expert, Andy Lawson, Former EVP of Salesforce who's been appointed as a Board Advisor.

As well as working with some of the biggest sports clubs in the world, we're extremely proud to announce one of the most successful British & Lions captains of all time, Sam Warburton, as our Brand Ambassador; a professional sportsman who knows first-hand the power of live events to create experiences that will stay with you forever – whether you’re on or off the pitch.

Sam Warburton, Welsh and British & Irish Lions rugby star, and Seat Unique Brand Ambassador said, “As a professional sportsman, I know first-hand the importance of creating amazing live experiences for fans. They are the backbone of any successful team. Seat Unique’s fresh approach will provide a win-win for both fans and rights holders. From my point of view becoming a Brand Ambassador was a no brainer and I’m delighted to be joining Seat Unique at the start of what is an exciting journey.”

We're also pleased to announce Andy Lawson, EVP & GM EMEA of New Relic, Inc, & Former EVP of Salesforce, as a Seat Unique Board Advisor. Andy will advise us with his industry expertise as well as bringing lucrative connections throughout the sport and technology sectors.

Andy Lawson, EVP & GM EMEA of New Relic, Inc, Former EVP of Salesforce and Seat Unique Board Advisor said, “Seat Unique’s customer experience is giving fans greater access to live events and rights holders more control over their inventory. It is opening up hospitality packages to an audience who previously thought premium live experiences were only for corporates and using tech to make them easy for fans to access 24/7, and venues to manage and track. This is a huge move in the right direction that will help grow the hospitality industry and I’m hugely excited to be part of a company that has the potential to own this space.”

From inception to launch and beyond, our aim is to increase fan access to premium hospitality experiences and to empower sports teams, venues and rights holders by giving them greater flexibility and control over their tickets and live experiences.

Using our technology, rights holders can manage their hospitality inventory in one user-friendly interface, all of which can be accessed by fans in real-time, 24 hours a day via the Seat Unique platform.

“We’re making it possible for fans to purchase premium tickets direct, at any time of the day, from the official source, the rights holders. This not only opens up fan access to experiences they previously didn’t know were available to them but venues and clubs can now offer tickets up to the day of the event – something we know fans want.

Both Sam and Andy’s experience, connections and vast knowledge of both the sports and technology sectors makes them the perfect partners for Seat Unique. We’re thrilled to welcome them both into our team – as we grow the business their expertise, connections and love for the industry will be invaluable", Seat Unique CEO and founder, Robin Sherry.

Whether you're looking to get a taste of the VIP treatment or to gift an experience of a life time, check out our fantastic premium hospitality packages for live sports, music, comedy and cultural events.