The leading provider of premium tickets and experiences teams up with leading sports publishers to exclusively provide Planet Sport fans with VIP access to the best live sporting events, creating the ultimate fan experience.

Sports media business Planet Sport and premium ticketing platform Seat Unique today announce a partnership which will see Seat Unique become the Exclusive Hospitality and Premium Ticketing Provider across Planet Sport’s network.

Seat Unique is pioneering a revolution in the ticketing and hospitality industry by seamlessly blending technology and addressing the key challenges of accessing tickets to the most in-demand live events.

Described by former Wales rugby player and Seat Unique brand ambassador, George North, as a business that “understands that fans hold the power to creating extraordinary memories at live events”, Seat Unique is committed to transforming the premium ticketing industry, placing a strong emphasis on providing increased fan access to exceptional VIP experiences in a safe and secure online space.

Through the Seat Unique platform Planet Sport fans will have unparalleled access to official hospitality packages and premium tickets to many in-demand events including every Formula 1 Grand Prix, The FA Cup Final at Wembley Stadium, Royal Ascot, and much more.


The business is now partnering with Planet Sport, the UK’s largest independent sports publisher, to engage its monthly audience of more than 22 million fans with a variety of Seat Unique advertising and branded content activations.

Seat Unique will also promote their brand to Planet Sport audiences by sponsoring several exclusive content features focused on key events in the sporting calendar across the sports publisher’s network of titles including, TEAMtalk, Football365 and Planet Rugby. As a result, Seat Unique will benefit from Planet Sport's best-in-class, high-impact display advertising. This will be coordinated with sponsored content across Planet Sport’s social media and external channels which reach a further 100 million users every month.

Commenting on the partnership, Planet Sport’s Chief Commercial Officer, George Odysseos, said: “Here at Planet Sport, we’ve followed the rise of Seat Unique for some time and have been really impressed with their excellent proposition and platform allowing fans to access premium experiences both in sport and beyond."

Seat Unique’s CEO and Founder, Robin Sherry, added: “We are thrilled to announce our exciting partnership with renowned sports publisher, Planet Sport. This collaboration unites Planet Sport's expertise in content creation and award-winning journalism with our unwavering commitment to delivering unforgettable experiences for sports fans. Our shared objective is to create the ultimate fan experience by seamlessly blending exceptional content with unparalleled access to premium tickets and hospitality packages. Together, we are reaching millions of passionate sports enthusiasts, enabling them to enjoy incredible live experiences while cheering on their favourite teams. This partnership means that fans will have exclusive and unprecedented access to Seat Unique experiences, elevating their fan experience to new heights.”

Both businesses are operated by teams of sports fans and the core of their propositions are dedicated to creating magnificent fan experiences. As a result, both respective teams are really looking forward to joining forces to create some truly innovative sporting entertainment for fans.

About Planet Sport:

Planet Sport is a UK-based sports entertainment business. Planet Sport’s Publishing division houses much-loved brands, Football365, TEAMtalk, Planet Football, Planet Rugby, and Love Rugby League. Through this network, Planet Sport reaches more than 20 million sports fans in English-speaking, premier advertising markets right across the globe on its own platforms plus across Apple News, MSN, and social media.

Planet Sport’s Betting & Gaming division is a sportsbook and casino operator with its rapidly growing the Planet Sport Bet brand, which is supported by its multi-sports media title, content subscription platform Tipstrr, plus, brand ambassadors Robbie Savage, Harry Cobden, and Emma Jones.

Leveraging its capabilities in engaging sports audiences, Planet Sport’s Partner Media division is a leading provider of B2B content, technology, and advertising services, working on a B2B2C basis with notable clients in the media, telecoms, gaming, and broadcasting sectors.

About Seat Unique:

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders, and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.