Last updated by Molly Saxby on Monday 18th August 2025

Zak Brown, CEO of McLaren Racing, has become one of the most influential figures in modern Formula 1. Since taking the role in 2016, Brown has revitalised McLaren both on and off the track, steering the team through a competitive resurgence while also redefining how F1 engages with fans and sponsors.

This article explores Brown’s vision, his leadership impact, and the changes he’s driven that have left a lasting mark on the sport. If you’re curious about the sport’s greatest teams, check out our guide to the best F1 teams.

Zak Brown’s leadership vision for Formula 1

From the start, Brown recognised that McLaren needed both a performance boost and a brand revival. He invested in cutting-edge technology, strengthened the team’s driver lineup, and implemented innovative sponsorship models.

His approach has been about balancing heritage with modern marketing, appealing to long-time fans while attracting a new generation. As with the best races on the F1 calendar, Brown understands the importance of spectacle and storytelling.

McLaren’s competitive revival under Zak Brown

When Brown took over, McLaren was struggling both competitively and commercially. By recruiting talented drivers like Lando Norris, Daniel Ricciardo, and later Oscar Piastri, he built a strong mix of experience and youth.

Key changes included:

  • Strengthening technical leadership
  • Streamlining operations for faster car development
  • Expanding partnerships with global brands

For more insight into the team’s legacy and standout performers, explore our list of the top McLaren F1 drivers.

How Zak Brown expanded F1’s commercial reach

Brown has championed initiatives that have broadened the sport’s audience, including:

  • Embracing Netflix’s Drive to Survive
  • Entering the esports arena
  • Boosting McLaren’s social media presence

His commercial background has allowed him to secure lucrative sponsorships without compromising the team’s identity.

Championing driver development and future talent

Under Brown’s leadership, McLaren has invested heavily in developing young talent. This reflects the tradition of nurturing future champions seen throughout the history of Formula 1 drivers past and present.

His backing of Norris and Piastri demonstrates a belief that competitive success is built on long-term driver development.

Brown’s influence on the wider Formula 1 paddock

Brown’s innovative approach has influenced other teams to adopt more creative fan engagement, stronger branding, and modern sponsorship strategies. His ability to blend McLaren’s rich heritage with a forward-thinking vision has made him a key figure in shaping the sport’s future.

What’s next for Zak Brown and McLaren Racing?

With McLaren back on the podium and challenging the top teams, Brown’s ambition is to return to consistent race-winning form and compete for championships. As in the best F1 teams, the next chapter for McLaren will hinge on engineering excellence and strategic leadership.

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