Last updated by Molly Saxby on Friday 17th October 2025
Country music has long been a dominant force in the United States, but in recent years it has begun to carve out a powerful presence in the UK. At the heart of this growth is Luke Combs — a global country star whose chart-topping hits and stadium-filling performances have helped redefine the genre for British audiences.
Now, with Garth Brooks confirmed to headline BST Hyde Park in July 2026, and Luke Combs announcing two major stadium shows next summer, country music’s momentum in the UK has never been stronger.
Buy Luke Combs VIP ticketsWhy country music is growing in the UK
Traditionally associated with Nashville and the American South, country music has historically struggled to find mainstream success in the UK. However, changes in streaming, festival culture, and global tours have allowed artists like Luke Combs to reach new audiences.
Events such as C2C: Country to Country Festival have introduced UK fans to leading artists, while the universal themes of love, heartbreak, and resilience resonate far beyond America.
With Luke Combs and Zach Bryan selling out arenas and attracting younger fans, and icons like Garth Brooks set to headline one of the UK’s biggest festivals, country music’s momentum is stronger than ever.
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Luke Combs: the face of modern country
Luke Combs is one of the most influential figures in modern country music. With a powerful voice and down-to-earth storytelling, he has made the genre more accessible than ever, winning over fans with hits such as ‘Beer Never Broke My Heart’ and ‘Forever After All’.
His sold-out arena shows in 2023 and 2024 — including London’s O2 Arena and Glasgow’s OVO Hydro — underlined just how strong his UK fanbase has become.
In 2026, Combs will return to the UK for two exclusive stadium dates:
- Saturday 25th July – Murrayfield Stadium, Edinburgh
- Saturday 1st August – Wembley Stadium, London
These shows are his only UK appearances next year, making them a must-see for fans nationwide.
The impact of streaming and global reach
Streaming platforms have played a huge role in country music’s international expansion. UK listeners now have instant access to Nashville’s biggest stars, and country-focused playlists have surged in popularity on Spotify and Apple Music.
This accessibility has allowed artists such as Luke Combs, Zach Bryan and Kacey Musgraves to thrive far beyond their home markets. As fans share and discover new tracks online, the genre’s storytelling and authenticity resonate deeply — creating a passionate and loyal fanbase across the UK.
Country music’s cultural crossover
The rise of country in the UK is about more than just music — it’s a cultural moment. From cowboy boots and denim fashion to themed festivals and fan communities, British audiences are embracing the country lifestyle in full.
Country’s appeal now extends far beyond its traditional roots, blending effortlessly into mainstream pop culture. With major artists like Luke Combs and Garth Brooks drawing arena and festival-sized crowds, the genre is proving it has a permanent place in the UK’s live music scene.
The future of country music in the UK
With Garth Brooks set to headline BST Hyde Park in 2026, Zach Bryan tipped for a major international tour, and Luke Combs’ stadium shows confirmed for summer 2026, the future of country music in the UK looks brighter than ever.
The combination of global superstars, festival demand and passionate fan engagement means the genre is no longer a niche interest — it’s a movement shaping the next chapter of live music in Britain.ong younger audiences, the future of country music in the UK looks bright. As more fans discover the raw storytelling and heartfelt performances that define the genre, it is set to become a lasting part of the British live music scene.
How to experience country music in style
Luke Combs is one of the most in-demand live performers in the world — and his 2026 shows at Murrayfield and Wembley are expected to sell out fast.
VIP and hospitality packages provide fans with an unforgettable way to enjoy the experience. Typical inclusions may feature:
- Premium seating with excellent views
- Access to exclusive VIP lounges
- Complimentary food and drink
- Fast-track venue entry
- Collectible merchandise
For country fans looking to elevate their concert experience, Seat Unique offers access to official VIP tickets for Luke Combs and other major country artists.
Buy Luke Combs VIP tickets
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