Last updated by Molly Saxby on Thursday 28th August 2025

Country music has long been a dominant force in the United States, but in recent years it has begun to carve out a powerful presence in the UK. At the heart of this movement is Luke Combs, a country star whose anthemic songs and stadium-filling performances have attracted a rapidly growing fanbase on both sides of the Atlantic.

As UK audiences embrace the storytelling and authenticity of country music, Combs’ rise reflects a wider trend — one that is seeing other major artists, such as Zach Bryan, becoming increasingly popular in the UK as well.

Why country music is growing in the UK

Traditionally associated with Nashville and the American South, country music has historically struggled to find mainstream success in the UK. However, changes in streaming, festival culture, and global tours have allowed artists like Luke Combs to reach new audiences.

Events such as C2C: Country to Country Festival have introduced UK fans to leading artists, while the universal themes of love, heartbreak, and resilience resonate far beyond America.

Luke Combs: the face of modern country

Luke Combs has emerged as one of the genre’s most influential figures. Known for his powerful voice and relatable storytelling, he has brought country music into the mainstream with hits such as ‘Beer Never Broke My Heart’ and ‘Forever After All’.

His UK shows have sold out major venues, proving the growing appetite for country music among British audiences. With his ability to blend traditional country roots with contemporary sounds, Combs is leading the way in making country music accessible to a broader audience.

The impact of streaming and global reach

Streaming platforms have played a huge role in the genre’s global growth. UK listeners can now access American country music as easily as local artists, and playlists dedicated to country have surged in popularity. This accessibility has allowed artists such as Luke Combs and Zach Bryan to thrive internationally, building loyal fanbases far from their hometowns.

Country music’s cultural crossover

The rise of country in the UK isn’t just about music — it’s about culture. From cowboy-inspired fashion to country-influenced festivals, British fans are embracing the lifestyle associated with the genre. This crossover has helped transform country music from a niche import into a movement with mainstream appeal.

The future of country music in the UK

With artists like Luke Combs selling out arenas and Zach Bryan’s growing popularity among younger audiences, the future of country music in the UK looks bright. As more fans discover the raw storytelling and heartfelt performances that define the genre, it is set to become a lasting part of the British live music scene.

How to experience country music in style

Luke Combs is already one of the most in-demand live performers, and his UK shows are guaranteed to be unmissable. VIP hospitality packages offer fans the chance to enjoy his music in comfort, with premium seating and exclusive perks.

Register your Interest in Luke Combs VIP Tickets!